“Ticket Masters. The Rise of the Concert Industry and How the Public Got Scalped” by Dean Budnick and Josh Baron is one the first books that highlight the emergence of the modern concert industry by telling the story of the rise of its main players: Ticketmaster and Live Nation. It gives a deep insight into the processes within the network of concert promoters, ticketing firms and artist agencies and how this network has evolved over the decades.
In the last part of the summary of Budnick’s and Baron’s book the merger of Ticketmaster and Live Nation as well as the emergence of 360 deals are highlighted.
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