28
Oct
12

International Journal of Music Business Research, vol. 1, no. 2, October 2012

In the recently published issue of the International Journal of Music Business Research the following articles are included:

Customer experience management in the music industry online communities by Jari Salo, Professor of Marketing at the Oulu Business School/Finland.

The new artrepreneur – how artists can thrive on a networked music business by Maike Engelmann, Lorenz Grünewald and Julia Heinrich, best paper award winner of the Young Scholars’ Workshop of the 3rd Vienna Music Business Research Days 2012.

How media prosumers contribute to social innovation in today’s new networked music culture and economy by Carsten Winter, Full Professor for Media and Music Management at the Department of Journalism and Communication Research (IJK) at Hanover University of Music, Drama and Media/Germany.

Click here for full version vol. 1, no. 2, October 2012 of the International Journal of Music Business Research

 

From the editorial:

In this issue the articles cover the new options available to three of the key creative players in the music industry: the artists/music creators, businesses and their customers. Each article highlights how the creation of value from each perspective has been fundamentally altered because of the changing role of users/consumers

In his article “Customer experience management in the music industry online communities”, Jari Salo develops a compelling strategic understanding of marketing to users of online communities. Against the background of one of his own studies he identifies Customer Experience Management (CEM) strategies that he explores and elaborates on and notably distinguishes from Customer Relationship Management (CRM). The strategies identified in his contribution aim either to involve the customers more (encouraging strategies) or to make them feel better (smoothing strategies)

The second article “The new artepreneur – how artists can thrive on a networked music business” is based on the prize winning presentation given by Maike Engelmann, Lorenz Grünewald and Julia Heinrich at the second Young Scholars’ Workshop during the 2012 Vienna Music Business Research Days Conference. They are able to show that, on the basis of data on employment trends, especially in the classical music field, as well as interviews with artists, teachers in music education and classical music students, focusing their training solely on the requirements of the markets is an insufficient basis to achieve success. They develop a more complex model structured around the creative exchange of different types of capital that offer greater prospects for success for artists through networking activities.

In the third article, “How media prosumers socially innovate today’s new networked music culture and economy”, Carsten Winter develops a new understanding of “consumers” as “prosumers”. Prosumers are growing in numbers, because of their access to digital network media. Ever since the development of print, electronic, and finally of network media, consumers have adjusted their behaviours to the availability of ever more new opportunities. These allow as a consequence new ways to use and perceive music, and now even to distribute and produce. The article discusses in detail the dynamics of the development of new opportunities for prosumers using selected results from a project for the Berlin Music Commission to identify and develop new value-added potential and prospects for key people in the Berlin music industry. The scope of the project enabled the development of a dynamic music value creation model to demonstrate why and how processes of value creation between artists and prosumers, are changing and how these are challenging the music industry.

Click here for full version vol. 1, no. 2, October 2012 of the International Journal of Music Business Research

About these ads

2 Responses to “International Journal of Music Business Research, vol. 1, no. 2, October 2012”


  1. October 28, 2012 at 11:49 pm

    Well done Peter – it looks great


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


October 2012
M T W T F S S
« Aug   Dec »
1234567
891011121314
15161718192021
22232425262728
293031  

Archive

Twitter

Categories

Blog Stats

  • 210,866 hits

Follow

Get every new post delivered to your Inbox.

Join 97 other followers

%d bloggers like this: