In the current issue of the International Journal of Music Business Research Professor Adolf Dietz, the Senior researcher and former head of the Max-Planck-Institute for Intellectual Property and Competition Law, Munich (Germany) critically reflects the European Commission’s Proposal for a Directive on Collecting Societies and Cultural Diversity as a missed opportunity. David Allan, Associate Professor of Marketing at Saint Joseph’s University in Philadelphia (U.S.) deals in “Turn it up: That’s my song in that ad” with deals the relevance of popular music for brand and artist awareness in television commercials. Finally, Steven C. Brown, Doctoral Research Student at Glasgow Caledonian University (Scotland) reflects the “Peer production and the changing face of the live album”.
Archive for the 'International Journal of Music Business Research' Category
Tags: Chinese music industry, cultural capital, digital music industry, IJMBR, industrial convergence, International Journal of Music Business Research, John Fangjun Li, Juan Montoro-Pons, Manuel Cuadrado Garcia, Michael Huber, music consumption, music reception, popular music audience, Trinidad Casasus-Estrelles
The new issue of the International Journal of Music Business Research is now online. You can read an article by Michael Huber on “Music Reception in the Digital Age – Empirical Research on New Patterns of Music Behaviour” based on a representative survey of music consumption in Austria. In the article “Analysing the Popular Music Audience. Determinants of Participation and Frequency of Attendance” Juan Montoro-Pons et al. show that concert attendance in Spain is driven by by cultural capital accumulated through media participation. Finally, John Fangjun Li highlights the tremendously growing digital music industry in China in a contribution entitled “The Development of the Digital Music Industry in China during the First Decade of the 21st Century with Particular Regard to Industrial Convergence”.
Tags: artrepreneur, carreer, Carsten Winter, classical music market, co-creation, customer experience management, digital network-media, IJMBR, International Journal of Music Business Research, Jari Salo, Julia Heinrich, Lorenz Grünewald, Maike Engelmann, means of production, media innovation, music allocation, music consumption, music education, music industry, music perception, music production, networked music business, online communities, prosumer, push & pull culture, social innovation, social media, strategic foresight, value creation, young scholars' workshop
In the recently published issue of the International Journal of Music Business Research the following articles are included:
Customer experience management in the music industry online communities by Jari Salo, Professor of Marketing at the Oulu Business School/Finland.
The new artrepreneur – how artists can thrive on a networked music business by Maike Engelmann, Lorenz Grünewald and Julia Heinrich, best paper award winner of the Young Scholars’ Workshop of the 3rd Vienna Music Business Research Days 2012.
How media prosumers contribute to social innovation in today’s new networked music culture and economy by Carsten Winter, Full Professor for Media and Music Management at the Department of Journalism and Communication Research (IJK) at Hanover University of Music, Drama and Media/Germany.
Tags: advertising, April 2012, Carsten Winter, co-creation, context, copyright, copyright term, copyright term extension, copyright term reversion, Dennis Collopy, IJMBR, International Journal of Music Business Research, Martin Kretschmer, media, music, music distribution, music industry, ownership, Patrik Wikström, Peter Tschmuck, Pinie Wang, term reversion, USA, value creation
One might wonder if there is a need for an academic journal on the music business. Several high-profile trade publications on the music business are published regularly and in the torrent of academic journals one can find titles that focus on popular music, the creative industries, cultural economics and arts management. Nevertheless, there is a gap for a publication wholly dedicated to the academic research of music business and industry topics. The International Journal of Music Business Research (IJMBR) tries to fill this gap by providing a new platform for publication of articles on the phenomena of the music economy from different scientific perspectives.
The first issue of the IJMBR reflects a wide range of music business research topics that fit within the scope of the journal’s remit. In a theoretical piece, Patrik Wikström argues that the economic value created from recorded music is increasingly based on context rather than on ownership and that the focus of music distribution should shift from download and streaming to contextual models of music experience. The second paper is contributed by Pinie Wang, who highlights, in a historical analysis, the complex inter-relationship between the US media, advertising and music industries. Martin Kretschmer then addresses his contribution to the recent EU-copyright term extension for sound recordings, proposing that copyright interests should be transferable only for an initial term of 10 years, after which they will revert to the creator. This should lead to a remarkable decrease in orphaned work and should foster creativity and innovation.
Click here for the first issue of the International Journal of Music Business Research (IJMBR)
If you want to submit an article for publication in the IJMBR please send it to: firstname.lastname@example.org