Ticket Masters – Part 6: The Begin of a New Era – the Ticketmaster-Live Nation Merger

“Ticket Masters. The Rise of the Concert Industry and How the Public Got Scalped” by Dean Budnick and Josh Baron is one the first books that highlight the emergence of the modern concert industry by telling the story of the rise of its main players: Ticketmaster and Live Nation. It gives a deep insight into the processes within the network of concert promoters, ticketing firms and artist agencies and how this network has evolved over the decades.

In the last part of the summary of Budnick’s and Baron’s book the merger of Ticketmaster and Live Nation as well as the emergence of 360 deals are highlighted.

Ticket Masters – Part 5: SFX Entertainment and the Revolution in the Concert Promotion Business

“Ticket Masters. The Rise of the Concert Industry and How the Public Got Scalped” by Dean Budnick and Josh Baron is one the first books that highlight the emergence of the modern concert industry by telling the story of the rise of its main players: Ticketmaster and Live Nation. It gives a deep insight into the processes within the network of concert promoters, ticketing firms and artist agencies and how this network has evolved over the decades.

Until the mid-1990s the US concert promotion business was dominated by local venues and promoters. This changed dramatically when SFX Entertainment appeared on the scene. In part 5 the rise of SFX Entertainment to the main power of concert promotion and its transformation into Live Nation is summarized.

Ticket Masters – Part 4: Online Ticketing and the Secondary Market

“Ticket Masters. The Rise of the Concert Industry and How the Public Got Scalped” by Dean Budnick and Josh Baron is one the first books that highlight the emergence of the modern concert industry by telling the story of the rise of its main players: Ticketmaster and Live Nation. It gives a deep insight into the processes within the network of concert promoters, ticketing firms and artist agencies and how this network has evolved over the decades.

In the first decade of 21^st century the ticketing market was fundamentally changed by the launch of online ticket platforms on the Internet. In part 4 Ticketmaster’s strategy towards online ticketing is highlighted as well as the rise of ticket scalpers to secondary market ticketing firms is outlined.

Ticket Masters – Part 2: The Rise of Ticketmaster

“Ticket Masters. The Rise of the Concert Industry and How the Public Got Scalped” by Dean Budnick and Josh Baron is one the first books that highlight the emergence of the modern concert industry by telling the story of the rise of its main players: Ticketmaster and Live Nation. It gives a deep insight into the processes within the network of concert promoters, ticketing firms and artist agencies and how this network has evolved over the decades.

After the main players of electronic ticketing service in the 1970s established a modern ticketing market, only Ticketmaster survived. In part 2 the “Rise of Ticketmaster” into a more or less monopolistic market position is highlighted.

Ticket Masters – Part 1: The Emergence of Electronic Ticketing Services

“Ticket Masters. The Rise of the Concert Industry and How the Public Got Scalped” by Dean Budnick and Josh Baron is one of the first books that highlight the emergence of the modern concert industry by telling the story of the rise of its main players: Ticketmaster and Live Nation. It gives a deep insight into the processes within the network of concert promoters, ticketing firms and artist agencies and how this network has evolved over the decades.

In the following six blog articles I am going to summarize Budnick’s and Baron’s book on the live music business starting in part 1 with “The Emergence of Electronic Ticketing Services”.