Posts Tagged ‘social media

28
Oct
12

International Journal of Music Business Research, vol. 1, no. 2, October 2012

In the recently published issue of the International Journal of Music Business Research the following articles are included:

Customer experience management in the music industry online communities by Jari Salo, Professor of Marketing at the Oulu Business School/Finland.

The new artrepreneur – how artists can thrive on a networked music business by Maike Engelmann, Lorenz Grünewald and Julia Heinrich, best paper award winner of the Young Scholars’ Workshop of the 3rd Vienna Music Business Research Days 2012.

How media prosumers contribute to social innovation in today’s new networked music culture and economy by Carsten Winter, Full Professor for Media and Music Management at the Department of Journalism and Communication Research (IJK) at Hanover University of Music, Drama and Media/Germany.

Click here for full version vol. 1, no. 2, October 2012 of the International Journal of Music Business Research

Continue reading ‘International Journal of Music Business Research, vol. 1, no. 2, October 2012′




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