Introducing our guests: Martin Lücke (Macromedia University, Berlin)

foto-martin-luecke-015_kleinThe 7th Vienna Music Business Research Days from Sep. 27-29, 2016 are devoted to “Self-Management in the Digital Music Business”. International music business experts, therefore, discuss the challenges and chances of artist self-management as well as the future development. Find the program here.

Martin Lücke, Professor for music management at the Macromedia University, campus Berlin, will talk on “Career Centers at Music Universities – Best Practices” in Joseph-Haydn-Hall on Sep. 29 from 9:30-10:15. In the following discussion  on the same topic he will moderate a panel with Angela Myles Beeching (Manhattan School of Music, author of “Beyond Talent: Creating a Successful Career in Music”, New York), Gretchen Amussen (L’Association Européenne des Conservatoires, Paris), Stefan Simon (Head of Career Center of the University for Music Detmold).

Dr. Lücke was appointed as professor for Music Management at the Macromedia University of Applied Sciences in Munich in 2009. In 2013 he changed to the Berlin campus and resumed the position as Head of Media School. He is co-author of “Management in der Musikwirtschaft” (Kohlhammer, Stuttgart 2013). Martin Lücke studied musicology, history and politics at the University in Bochum. After his doctoral thesis about Jazz in Totalitarism (published in 2004), he worked in the cultural sector for several years, for the Bochumer Symphoniker as dramatic advisor (2003–2006) and for the historical museum Haus der Geschichte in Bonn as research assistant (2006–2008). Martin Lücke published several books and articles; he is also board member in scientific associations such as the Fachverband Kulturmanagement, the International Association for Music Business Research and the Gesellschaft für Musikwirtschafts- und Musikkulturforschung. Among other topics, he focuses his research on crowdfunding, music education and popular music. You find further details on his website: www.klangtext.de.



Martin Lücke and Josef Limper, 2013, Management in der Musikwirtschaft. Stuttgart: Kohlhammer.


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September 2016



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