21
Aug
17

Introducing our guests: Sarita Stewart

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Sarita Stewart, Assistant Professor in the Entertainment Industry Studies program in the Mike Curb College of Entertainment & Music Business at Belmont University in Nashville/USA, is one of the panel discussants on “New Gatekeeping Processes in the Digital Music Business”. Along with Sally Gross (Westminster University, London),  Scott Cohen (The Orchard, London and New York) and Jake Beaumont-Nesbitt (International Music Managers Forum, London) she discusses the role of new and old gatekeepers in the digitized music industry.

Dr. Sarita Stewart teaches in the area of public relations, music marketing, and consumer research. Her main research focus is the topic of music consumption, with accompanying interests in the areas of video games, social media, and mood management. She also serves as a Series Editor for the forthcoming Springer Music Business Research series.

Dr. Stewart also presents a paper on “The use of the artist-fan engagement model as a strategy tool” at the preceding conference day on September 13.

Stewart’s previous entertainment industry experience includes stints as Director of Marketing at Curb Records; U.S. Marketing Manager at AKG Acoustics; as well as entrepreneurial endeavors in the field of artist management. Stewart holds a B.S. in Business Administration from Oregon State University, Masters in Business Administration from the Drucker School of Management at Claremont Graduate University, and a Ph.D. in Communication from The University of Alabama.

 

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