The 8th Vienna Music Business Research Days in Retrospective

The 8th Vienna Music Business Research Days on “Unchaining the Digital Music Business?” were held at the University of Music and Performing Arts Vienna from September 12-14, 2017. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlighted the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the music business.

Students from Austria, Bardados, Canada, Germany, Serbia and South Africa on a master and PhD level opened the conference with the Young Scholars Workshop presenting and discussing their research findings with reknown academics in the field of music business research (workshop program). The article “Virtual Songwriting: Fostering Creative Processes through ‘Challenge’ and ‘Collaboration'” by Benjamin Schiemer from the Johannes Kepler University Linz in Austria was awarded by an international jury as best paper and is considered to be published in the International Journal of Music Business Research (IJMBR).

Music business researchers from Austria, Australia, Finland, Germany, Italy, Norway, Spain, United Kingdom and the US gathered on the conference track day (September 13) to present their recent findings on the music business and discuss them with the audience. The topics ranged from the economics of music festivals, music piracy, regulatory aspects in the music business and on choreographies to artist-fan engagement, music management, social media in the music business to the impact of blockchain technology on the music industry (see program).

The invited conference day on September 14 highlighted the role of new gatekeepig processes in the digital music bsuines by new and old players of the music industry. Daniel Nordgård from the University of Agder in Kristiansand/Norway held the introductory talk on “New Gatekeeping Processes in the Digital Music Business” and moderated then a panel discussion with Sally Gross (University of Westminster, London), Sarita Stewart (Mike Curb College of Entertainment & Music Business, Belmont University Nashville/USA), Scott Cohen (The Orchard, London and New York) and Stefan Baumschlager (Record Bird, Vienna). In the following presentation George Musgrave from the University of Westminster in London talked on “Control and Autonomy in the Digital Music Business”.

In the afternoon Alan Graham and Wolfgang Senges critically reflected in two keynotes – “The Applications of Blockchain Technology in the Music Business” and “The Benefits and Challenges of Blockchain Technology in the Music Business” the current hype about blockchain technology  and discussed with Carlotta de Ninni (Mycelia for Music project) and Kelly Snook (University of Brighton) its impact on the music business.

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Introducing our guests: Stefan Baumschlager (Record Bird)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Due to a last minute cancellation Stefan Baumschlager of Record Bird will replace Jake Beaumont-Nesbitt as discussant in the panel on “New Gatekeeping Processes in the Digital Music Business” with Sally Gross (University of Westminster, London), Sarita Stewart (Mike Curb College of Entertainment & Music Business, Belmont University Nashville/USA), Scott Cohen (The Orchard, London and New York) moderated by Daniel Nordgård in Joseph Haydn-Hall on September 14 from 10:15-11:15.

Stefan Baumschlager currently heads up marketing and business development at Record Bird. He joined the young company based in Austria’s capital from Google where he’s been managing European publishing partnerships and licenses for the past 2+ years. Prior to Google Stefan helped now defunct streaming service Rdio from the creators of Skype with their roll out across Europe in the capacity as Head of European Partnerships. Before joining Rdio, Stefan spent close to 6 years at Last.fm, the last two heading its music department overseeing global label relations as well as indie content licensing. Prior to Last.fm, Stefan held several roles in terrestrial radio and worked with Gilles Peterson, Karen Pearson, Somethin-Else Productions and Austria’s public service broadcaster ORF among others. He holds an MA in Communications and a BA in Media Studies from the University of Westminster in London.

 

 

Introducing our guests: Jake Beaumont-Nesbitt (IMMF, London)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Jake Beaumont-Nesbitt (International Music Managers Forum) is one of the panelists of the discussion on “New Gatekeeping Processes in the Digital Music Business” with Sally Gross (University of Westminster, London), Sarita Stewart (Mike Curb College of Entertainment & Music Business, Belmont University Nashville/USA), Scott Cohen (The Orchard, London and New York) moderated by Daniel Nordgård in Joseph Haydn-Hall on September 14 from 10:15-11:15.

Jake Beaumont-Nesbitt manages composer Peter Gregson, and advises a number of artists on rights management and career development. He is the policy advisor to The International Music Managers Forum (IMMF), an organisation that brings together artist representative associations from 30 countries. It represents managers and the artists they work with to establish better trading conditions for creators through networking, sharing and discussions.

 

Introducing our guests: Daniel Nordgård (University of Agder/Norway)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Daniel Nordgård holds the introductory talk on “New Gatekeeping Processes in the Digital Music Business” in Joseph Haydn-Hall on September 14 from 9:30-10:15. He will then moderate the panel discussion on the same topic with Sally Gross (University of Westminster, London), Sarita Stewart (Mike Curb College of Entertainment & Music Business, Belmont University Nashville/USA), Scott Cohen (The Orchard, London and New York), Jake Beaumont-Nesbitt (International Music Managers Forum, London).

Daniel Nordgård is associate professor at the University of Agder in Kristiansand/Norway. He has a broad background from music, foremost as musician and artist, but later working as a project manager and occupying different positions in the Norwegian music sector. In particular Nordgård has been working with music festivals and the live-sector in various positions, and in the period 2007-2008 as the festival manager for the Quart-festival in Norway. Nordgård recently finished his doctorate in music with the dissertation: Determining Factors on Digital Change in the Music Industries (2017). Nordgård teach music business at the University of Agder’ master’s program on music management and works as a senior researcher at Agder Research, a private research institute. His research is very much devoted to the music industry and the cultural industries, however with a special emphasis on digital change in the music industry. In 2013 Nordgård was appointed by the Norwegian Government to lead their committee on digital changes in the music industry. He holds several positions in different boards, nationally and internationally, including Gramo (the Norwegian collecting society for recording artists and record companies), The Norwegian Film Institute, Gramart (The Norwegian featured artist organization). He also sits on the board of the International Music Business Research Association (IMBRA) and is boor review editor of the International Journal of Music Business Research (IJMBR).

 

 

8th Vienna Music Business Research Days

New technologies had always an impact on the music business – last but not least in the course of the digital revolution. However, new disruptive technologies as the blockchain technology, 3D concert projections and interactive human-computer-interfaces might revolutionize again the value-added processes in the music industry. The 8th Vienna Music Business Research Days at the University of Music and Performing Arts Vienna (mdw) from September 12-14, 2017 will highligh recent technological developments and their impact on the music business.

Live video stream from Joseph Haydn Hall of mdw starts on September 14, 2017 at 9:15.

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8th Vienna Music Business Research Days on „Unchaining the Digital Music Business?“

September 12-14, 2017, University of Music and Performing Arts Vienna (mdw)

Anton-von-Webern-Platz 1, 1030 Vienna

Tickets for passive participation for EUR 50.- are available on Eventbrite.

A detailled programme of the 8th Vienna Music Business Research Days can be found here: https://musicbusinessresearch.wordpress.com/vienna-music-business-research-days-2/

 

 

Introducing our guests: Alan Graham (OCL – OneClickLicence, London)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Alan Graham is the keynote speaker on “The Applications of Blockchain Technology in the Music Business” in Joseph-Haydn Hall at the University of Music and Performing Arts Vienna in the afternoon of Sep. 14. He is also a discussant in the following panel discussion “Unchaining the Digital Music Business?” that highlights the impact of blockchain technology but also other innovative technologies on the digital music business.

Alan Graham discribes himself as a digital chameleon, technologist, and producer, working in over 10 profound technologies in his 20+ year career, from digital video, animation, e-commerce, online hiring, presence detection, blogging, mobile computing, RSS, online publishing, and more. He has appeared as an author in numerous magazine, several O’Reilly books and blogs, the ZDNet Web 2.0 founding author, as well as being a widely cited expert in design.  In 2003-04 Alan created the world’s first book dedicated to blogs as literature, “Never Threaten to Eat Your Co-Workers.” Many of the writer’s featured have gone on to be recognized for their online writing, including Heather Armstrong (Dooce), Will Wheaton (Star Trek), Choire Sicha (The Awl), & Mark Fraunfelder (boing boing).

Alan also spent three years at Discovery Channel as the Community and Music Liaison during the launch of their Planet Green TV channel and was responsible for the creation and launch of Discovery’s first music website.

 

 

The Economics of Music Streaming – Book presentation & Panel Discussion

In collaboration with the Austrian and Viennese Chamber of Commerce an additional event of the 8th Vienna Music Business Research Days 2017 wil take place in Gewerbehaus of the Austrian Chamber of Commerce (3., Rudolf Sallinger Platz 1) on September 13 from 19:00-21:00. After the book presentation “The Economics of Music” by Peter Tschmuck, Peter Jenner (Sincere Management, London), Sally Gross (University of Westminster, London), Hannes Tschürtz (ink music, Vienna) and Alexander Hirschenhauser (VTMÖ – Austrian Indie Label Association, Vienna) discuss on “The Economics of Music Streaming – Revenue Streams for Musicans and Music Producers from Spotify & Co?”

Entrance is free, please register here: Austrian Chamber of Commerce (WKO)

 

The Economics of Music Streaming – Revenue Streams for Musicans and Music Producers from Spotify & Co?
September 13, 2017
19.00-21.00
Gewerbehaus
Große Dachterrasse
Rudolf Sallinger Platz 1, 1030 Wien

 

in collaboration with        and      

 

 

Introducing our guests: Carlotta de Ninni (Mycelia for Music, London)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Carlotta de Ninni is one of the discussants of the panel “Unchaining the Digital Music Business” in Joseph Haydn-Hall on September 14 from 16:00-17:30. Other panelists are Kelly Snook, Professor of Media Arts Technology at the University of Brighton/UK), Alan Graham (OCL – OneClickLicence, London) and moderator Wolfgang Senges (ContentSphere, Berlin).

Carlotta has a background in audio engineering. But after further studies in media management she has been involved in many projects about the implementation of blockchain technology into the music industry. She is currently working with Imogen Heap as the Head of Research for Mycelia, where she is specialised in music copyright and licensing, blockchain technology, smart contracts and AR/VR.

 

 

Introducing our guests: George Musgrave (University of Westminster/UK)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

George Musgrave will be talking on “Control and Autonomy in the Digital Music Business” in Joseph-Haydn Hall from 11:45-12:45 on September 14, 2017. George Musgrave is a Senior Lecturer at the Faculty of Media, Arts and Design of the University of Westminster. He also lectures at Goldsmiths, University of London. George earned his PhD with “Creativity, Capital and Entrepreneurship: The Contemporary Experience of Competition in UK Urban Music” (external examiner was Prof. Keith Negus) from the the ESRC Centre for Competition Policy at the University of East Anglia.  He is an expert on researching the role of  intermediaries in the music industry, but he also highlights mental health and working conditions for musicians (see paper) in a current research project.

George Musgrave is also a practising musician signed to Atlantic Records and a songwriter for EMI/Sony-ATV publishing. He performed live at Reading Festival, Leeds Festival and Wireless (Olympic Park) and he is the winner of MTV Brand New 2012 as the first ever unsigned act.