A book presentation event will take place in Fanny Hensel-Hall at mdw – University of Music and Performing Arts Vienna on September 11, 2019 from 19:30-21:30. The first two volumes of the “Music Business Research” series of Springer Publishing will be presented to public with a following panel discussion on “Big Data in the Digital Music Business”.
Daniel Nordgård of the University of Agder in Kristiansand/Norway will present his book “The Music Business and Digital Impacts. Innovations and Disruptions in the Music Industries“. The book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and assess options and considerations for the music industries’ transition to a digital era. These talks were closed to the public and operated under the Chatham House Rule, which means that they involved a very different type of discussion from those held in public settings, panels or conferences. As such, the book offers a much more nuanced understanding of the industries’ difficulties in adjusting to changing conditions, demonstrating the internal power-struggles and differences that make digital change so difficult.
Phil Graham of the University of the Sunshine Coast/Australia introduces his volume on “Music, Management, Marketing, and Law. Interviews Across the Music Business Value Chain“. This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from the late 1960s through to late 2012 when the interviews were conducted. They record the experiences and insights of people who helped to shape a global business that is quickly passing into history and transforming into something entirely new, often because of decisions the interviewees have been directly involved in making. The material includes the aesthetic, artistic, technical, commercial, legal, and strategic aspects of the music industry. What is said is timeless in its historical significance for the music business and in its relevance for researchers engaged in studies on the dynamics of change in the global commercial music landscape.
After the two short presentations the authors discuss with the music manager Peter Jenner (Sincere Music, London) and the founder and CEO of the Vienna-based data analytics company Legitary, Nermina Mumic on
“Big Data and the Digital Music Business”
Admission free, but please register here: vmbrd@mdw.ac.at
The book presentation event is held within the 10th Vienna Music Business Research Days in cooperation with the Austrian Chamber of Commerce
Music Business Research 
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