Introducing our guest: Beate Flath (University of Paderborn, Germany)

Photo credit: Harald Morsch

Beate Flath is our keynote speaker on “New Virtual Worlds for Music” on October 20 in the 13th International Music Business Research Days at the mdw – University of Music and Performing Arts Vienna and she will also join the following morning panel on “Rethinking the Music Business” with Guy Morrow (University of Melbourne, Australia), Zaria Peters (IESA Paris, France) and Daniel Nordgård (University of Agder, Norway).

Prof. Dr. Beate Flath studied musicology, art history, and business administration at the University of Graz, where she also received her doctoral degree in musicology. She conducted research at the University of Graz, the University of Music and Performing Arts Vienna, and Paderborn University. Since 2021, she has been a Professor of Event Management with a focus on pop music cultures and digital media cultures at Paderborn University. Her research interests are transdisciplinary event studies, socio-political and cultural-political dimensions of event management, co-creation and participation in the context of digital media, and music business research as music culture research.

Selection of latest publications:

Beate Flath, Christoph Jacke & Manuel Troike (eds.) (2022), Transformational POP. Transitions, Breaks, and Crises in Popular Music (Studies) (~Vibes – The IASPM D-A-CH Series 2)

Beate Flath & Christoph Jacke (eds.) (2022), PopEventKulturen zwischen Management und Politik. Transdisziplinäre Perspektiven, Bielefeld: transcript

Beate Flath, Ina Heinrich, Christoph Jacke, Heinrich Klingmann & Maryam Momen Pour Tafreshi (eds.) (2022), Druckwellen. Eskalationskulturen und Kultureskalationen in Pop, Gesellschaft und Politik, Bielefeld: transcript

Beate Flath & Maryam Momen Pour Tafreshi (2021), Work-related practices of local managers of live music events in Ostwestfalen-Lippe (OWL) and their impact on cultural participation. Arts and the Market, Vol. 11, No. 2, 109-122.

Further information: www.beateflath.net

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Introducing our guest: Guy Morrow (University of Melbourne, Australia)

Dr Guy Morrow will present the new book “Rethinking the Music Business. Music Contexts, Rights, Data, and COVID-19“, which he has co-edited with Daniel Nordgård and Peter Tschmuck. He is also a participant in the following panel discussion with Beate Flath (University of Paderborn, Germany), Zaria Peters (IESA Paris, France) and Daniel Nordgård (University of Agder, Norway).

On October 19 he will give also a presentation entitled “Music artist managers: Remuneration, equity, and sustainability in the popular music ecology”.

Guy Morrow a Senior Lecturer in Arts and Cultural Management at the University of Melbourne. He has expertise in artist management with a research focus on the music business.

Guy’s current contract research project involves exploring the shifting ground beneath music artist manager remuneration for the Association of Artist Managers in Australia. Using cultural economic theory relating to incentives, this project is addressing questions of music artist manager motivation, remuneration and equity stakes within the new music industries. It is addressing the question of whether there is a music artist manager exodus from the music industries and, if there is one, whether this ‘brain drain’ could be addressed by providing better remuneration for music artist managers through deal structures that give them equity.

Guy’s is the author of the books ‘Designing the Music Business: Design Culture, Music Video and Virtual Reality‘ (Springer, 2020) and ‘Artist Management: Agility in the Creative and Cultural Industries‘ (Routledge, 2018) and he is board member and Secretary of the International Music Business Research Association  (IMBRA).

Guy also has a vast record of achievement in the creative and cultural industries and has worked with many of Australia’s best-known musicians within various popular music scenes through direct management, and also through music and design work. Along with his clients, Guy has received five Australian Recording Industry Association (ARIA) Awards, as well as Gold and Platinum Awards from ARIA.