Introducing our guest: Guy Morrow (University of Melbourne, Australia)

Spectrum CareersDr Guy Morrow will present the new book “Rethinking the Music Business. Music Contexts, Rights, Data, and COVID-19“, which he has co-edited with Daniel Nordgård and Peter Tschmuck. He is also a participant in the following panel discussion with Beate Flath (University of Paderborn, Germany), Zaria Peters (IESA Paris, France) and Daniel Nordgård (University of Agder, Norway).

On October 19 he will give also a presentation entitled “Music artist managers: Remuneration, equity, and sustainability in the popular music ecology”.

Guy Morrow a Senior Lecturer in Arts and Cultural Management at the University of Melbourne. He has expertise in artist management with a research focus on the music business.

Guy’s current contract research project involves exploring the shifting ground beneath music artist manager remuneration for the Association of Artist Managers in Australia. Using cultural economic theory relating to incentives, this project is addressing questions of music artist manager motivation, remuneration and equity stakes within the new music industries. It is addressing the question of whether there is a music artist manager exodus from the music industries and, if there is one, whether this ‘brain drain’ could be addressed by providing better remuneration for music artist managers through deal structures that give them equity.

Guy’s is the author of the books ‘Designing the Music Business: Design Culture, Music Video and Virtual Reality‘ (Springer, 2020) and ‘Artist Management: Agility in the Creative and Cultural Industries‘ (Routledge, 2018) and he is board member and Secretary of the International Music Business Research Association  (IMBRA).

Guy also has a vast record of achievement in the creative and cultural industries and has worked with many of Australia’s best-known musicians within various popular music scenes through direct management, and also through music and design work. Along with his clients, Guy has received five Australian Recording Industry Association (ARIA) Awards, as well as Gold and Platinum Awards from ARIA.


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September 2022



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