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Volume 11, no 2, October 2022
Editorial by Peter Tschmuck, p. 45
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Archive for October, 2022
Dr Hyojung Sun is our keynote speaker in the afternoon of October 20th. She will talk about “Parallel Worlds of Music Streaming” and is also a participant in the following panel discussion with Yasmo (musican, Vienna/Austria), Fabian Schütze (analogsoul, Leipzig/Germany) and David Hesmondhalgh (University of Leeds, UK) under the guidance of Hannes Tschürtz (ink, Vienna/Austria).
Hyojung Sun is a Lecturer in Business of Creative and Cultural Industries at the University of York. With her academic background in Science and Technology Studies (STS, University of Edinburgh, PhD), she explores the contemporary issues impacting popular music such as Music Creators’ Earnings in the Digital Era and Music 2025 – the Music Data Dilemma. These projects have made a significant contribution to the evidence base, gaining industry-wide support, and are acting as a catalyst in bringing industry, academia and Government together.
Prior to joining York, she worked as a research associate in the Creative Industries at Ulster University, working as part of NESTA’s Policy and Evidence Centre (PEC) programme. Hyojung has a rich background crossing industry and academia. She worked in the IT industry where she observed the early Internet policy making process which prompted her to go back to education to further study IT policy for her MA at the Graduate School of Public Administration, Seoul National University. She applied her knowledge in practice during her time at the National Assembly Research Services (NARS) in Korea, as a legislative researcher, helping policy makers and politicians make sound decisions in the field of media, culture and tele-communications.
Yasmo is an Austrian rapper, who will join the discussion on “Parallel Worlds of Music Streaming” from 15:00-16:00 on October 20 in Joseph Haydn Hall of mdw – University of Music and Performing Arts Vienna with Hyojung Sun (University of York, UK), Dave Hesmonhalgh (University of Leeds, UK) and Fabian Schütze (analogsoul, Leipzig/Germany).
Yasmo is a Vienna-based rap artist and poet, who is artistically active since 2007. In 2009, she was the first Austrian artist to win the German speaking U20 Poetry Slam and in 2013 she was the first female artist to win the Austrian Poetry Slam competition. She travels with her texts around the world. In 2019, Yasmo and her band Klangkantine released her fourth studio album Prekariat & Karat, for which she was nominated twice for the Amadeus Austrian Music Award. And she was a co-curator for the Popfest Wien 2019.
Prof. David Hesmondhalgh is one of our keynote speakers on “Parallel Worlds of Music Streaming” from 14:00-14:45 on October 20 in Joseph Haydn Hall at the mdw – University of Music and Performings Arts Vienna. He also joins the following discussion panel with Hyojung Sun (University of York, UK), Yasmo (musician, Vienna, Austria) and Fabian Schütze (analogsoul, Leipzig, Germany).
David Hesmondhalgh is Professor of Media, Music and Culture in the School of Media and Communication at the University of Leeds. He currently leads Music Culture in the Age of Streaming, a research project funded by an Advanced Research Grant from the European Research Council (2021-2026). He is the author of a book-length report Music Creators’ Earnings in the Digital Age (co-authored with Richard Osborne, Hyojung Sun and Kenny Barr, 2021) and numerous books, including The Cultural Industries (4th edition, 2019) and Why Music Matters (2013). His talk draws on a literature review he conducted for the UK Centre for Data Ethics and Innovation, co-authored with Raquel Campos, Bondy Kaye and Zhongwei Li.
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22
Introducing our guests: Zarja Peters (musician and Ascencia Business School in Paris/France)
The classical trained pianist and music business researcher, Zarja Peters, is one of our discussants on “Rethinking the Music Business” from 11:30-13:00 on October 20, 2022 in Joseph Haydn Hall at mdw – University of Music and Performing Arts Vienna.
Zarja Peters started her piano career at the young age of 5. In her long-standing experience onstage and backstage in performing arts she is award winner of numerous international piano competitions. Ms. Peters studied piano performance at the State Conservatory Klagenfurt (Austria) under the supervision of Professor Alexei Kornienko and subsequently completed her piano master program at the Bern University of Arts (Switzerland) in the class of Professor Patricia Pagny. She acts as Art Director of Swiss based Sonus Nobilis Art Promotion, using her extensive track record in art promotion and event management to deliver bespoke event concepts and productions predominantly with academically trained performing artists. Upon completion of her degree MBA in performing arts management and cultural industries with Institut d’études supérieures des arts in Paris/France she has been appointed as associate head of program for the performing arts DBA curriculum of Ascencia Business School in Paris/France.
Fabian Schütze is our panelist in the discussion on “Parallel Worlds of Music Streaming” with Hyojung Sun (University of York, UK), Yasmo (musician, Vienna, Austria) and David Hesmondhalgh (University of Leeds, UK) from 15:00-16:00 on October 20 in Joseph Haydn Hall at mdw – University of Music and Performing Arts Vienna.
He is the founder of the creative collective Analogsoul in 2008, toured as an artist himself for years, but has always been more interested in the business part of the venture. Today his boutique agency Golden Ticket takes care of Martin Kohlstedt, CATT, SALOMEA, Black Sea Dahu and Max Prosa in booking and management. Fab is part of the Regional Council East of the VUT – the german association of independent music companies and cooperates in a variety of projects with partners like Kick The Flame, recordJet, Believe, Broken Silence, listenrecords, Greenhouse Talent and many more. His music business newsletter and the corresponding magazine “Low Budget High Spirit” are among the most read in the german speaking part of the industry. He also consults high profile independent musicians and projects on brand building, strategy and digital marketing. Fab lives and works in Leipzig, Germany.
More via https://lowbudgethighspirit.com/
Photo: Jørund Pedersen 2021
Daniel Nordgård is the co-editor of the recently published book Rethinking the Music Business, which will be be presented by him along with Guy Morrow (University of Melbourne) in the conference’s morning session of October 20, 2022 at mdw – University of Music and Performing Arts Vienna.
Daniel Nordgård is associate professor at the University of Agder and also the author of the book The Music Business and Digital Impacts (2018). He has a broad background from music, foremost as musician and artist, but also has experience from concert promotion and festival management. Nordgård teaches music business and management at the University of Agder. His research is very much devoted to the music industry and the cultural industries, with a special emphasis on digital change. Nordgård holds several positions in different boards, nationally and internationally, including Gramo (Norwegian collecting society for neighboring rights), The Norwegian Film Institute, Gramart (The Norwegian featured artist organization). He also sits on the board of the International Music Business Research Association (IMBRA).
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