Program of the second Vienna Music Business Research Days on “New Music Distribution Models”

Date: June 8-10, 2011

Locations: University of Music and Performing Arts Vienna, Fanny Hensel-Mendelssohn-Hall and Joseph Haydn-Hall, Anton-von-Webern-Platz 1, 1030 Vienna


Program on June 8, 2011

Location: Fanny Hensel-Mendelssohn-Hall at the University of Music and Performing Arts Vienna

07.30-09.30 pm: Discussion on the question “Is Streaming the Answer?“ (in GERMAN) with Steffen Wicker ( and Alexander Hirschenhauser (Austrian Association of Independent Labels, Music Publishers and Producers – VTMÖ) conducted by Sonja Bettel (Ö1 – Austrian Broadcasting Service)


Program on June 9, 2011

Location: Joseph Haydn-Hall at the University of Music and Performing Arts Vienna

09.00-09.30:   Welcome and opening address

09.30-10.30:   Patrik Wikström, Jönköping International Business School, Sweden: “A Typology of Music Distribution Models”


11.00-12.00:   Will Page, PRS for Music, U.K.: “Music Downloading and Streaming from a Collecting Society’s Perspective” [paper 1] [paper 2]


02.00-03.00:   Dagfinn Bach, Bach Technology, Norway: “Music Identification and the Future of Music Distribution”


03.15-04.45:   Panel discussion: “How to Make a Profit with Music Distribution?”

Discussants: Dagfinn Bach (Bach Technology, Norway), Steffen Wicker (CEO, Germany), Will Page (PRS for Music, U.K.), David Bahanovich (University of Hertfortshire) conducted by Manfred Tari (Pop100, Musikmarkt, Germany)


05.00-06.30:   departure: focus-Call ‘Music’ 2011. Presentation of the White Paper ‘Neue Töne der Musikwirtschaft’ (in GERMAN)

08.00 pm:        Visit of a traditional Viennese Heurigen for invited guests


Program on June 10, 2011

Young Scholars’ Workshop on “Innovation in Music Business”

Panel 1: 09.00-10.20 am

Chair: Dennis Collopy, University of Hertfordshire, U.K.

Victor Gangl, Danube University Krems, Austria: New Strategies and Instruments of Artist and Repertoire Policy in Response to Collapsing Sales in the Music Industry.

Pinie Wang, University of Music and Performing Arts Vienna, Austria: The Music Industry as Subsystem of Media.


Panel 2: 10.40-12.00 am

Chair: Carsten Winter, University of Music, Drama and Media Hanover, Germany

Glaucia Peres da Silva, Humboldt University Berlin, Germany: The Formation of the ‘World Music’ Market.

Marius Carboni, University of Hertfordshire, U.K.: Changes in the Way Classical Music Has Marketed Itself Over the Last 20 Years.


Panel 3: 02.00-03.20 pm

Chair: Patrik Wikström, Jönköping International Business School, Sweden

Alexander Roth and Christopher Buschow, University of Music, Drama and Media Hanover, Germany: The Relation of Digital Native’s Fandom and their Willingness to Pay for Music Records: A Post-Free-Riding Perspective.

Daniel Nordgård, University of Agder, Norway: Understanding the Digital Revolution’s Impact on the Music Industry: The Evolution of the Live Music Sector.


Organized by

Institute of Culture Management and Culture Sciences (IKM) and Institute of Music Sociology (IMS) of the University of Music and Performing Arts Vienna, Institute of Journalism and Communications Research (IJK) of University of Music, Drama and Media Hanover and International Association of Music Business Research


Sponsored by



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