5th Young Scholars’ Workshop
Vienna, September 29, 2015
Programme
Sep. 29th, 2015, 09:00-18:00
Large Conference Room at the Institute for Cultural Management and Cultural Studies (IKM), Anton-von-Webern-Platz 1, 1030 Vienna, Austria
09:00-09:15 Welcome address by Carsten Winter & Peter Tschmuck
EDM & YouTube
Chair: Carsten Winter (Hanover University of Music, Drama and Media, Germany)
09:15-10:00
Anita Jóri (Macromedia University of Applied Sciences Berlin): “Techo Language” – Understanding a Discourse Community
Mentoring and discussion: Beate Flath (University of Music and Performing Arts Vienna)
10:00-10:45
Joachim Haupt (Berlin University of Arts): The Parallel Industry – How YouTube Reframes the Business of Music
Mentoring and discussion: Balazs Bodo (University of Amsterdam)
10:45-11:00 Coffee Break
Social Media Marketing and Self-Management
Chair: Beate Flath (University of Music and Performing Arts Vienna)
11:00-11:45
Ewa Niezgoda (Jagiellonian University Kraków): Social Media Marketing and Classical Music
Mentoring and discussion: Dagmar Abfalter (University of Music and Performing Arts Vienna)
11:45-12:30
Jaqueline Soares Marques (Federal University of Rio Grande do Sul, Brazil): Learning to self-manage the career: a case study with singers of “Música Sertaneja – Brazilian Country Music”
Mentoring and discussion: Glaucia Peres da Silva (University of Duisburg-Essen)
12:30-14:00 Lunch Break
Music Branding
Chair: Dagmar Abfalter (University of Music and Performing Arts Vienna)
14:00-14:45
Lorenz Grünewald (University of Applied Sciences Berlin): On Distinguishing Artist and Brands
Mentoring and discussion: Juan D. Montoro-Pons (University of Valencia)
14:45-15:00 Coffee Break
The Organization of the Recording Industry
Chair: Michael Huber (University of Music and Performing Arts Vienna)
15:00-15:45
Abner Pérez (Universidad de las Americas Quito, Ecuador): Compulsory Licensing in the Recording Industry
Mentoring and discussion: Peter Tschmuck (University of Music and Performing Arts Vienna)
15:45-16:30
Krzysztof M. Michalak (University of Agder, Kristiansand, Norway): A Conceptual Framework for Research on Organizational Culture of a Record Company
Mentoring and discussion: Carsten Winter (Hanover University of Music, Drama and Media)
Workshop programme in pdf format
Conference site & how to get there
Organized by
In cooperation with
Music Business Research 
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