Posts Tagged ‘advertising

29
Apr
20

International Journal of Music Business Research – April 2020, vol. 9, no. 1

The April issue 2020 of the International Journal of Music Business Research (IJMBR) gathers for the first time four full articles on a broad variety of music business research topics. The journal issue opens with “Music marketing in the digital music industries – An autoethnographic exploration of opportunities and challenges for independent musicians” by Shane Murphy of Torrens University in Sydney/Australia. Through the use of an autoethnographic research method, Shane Murphy provides insights from the micro-perspective of an independent musician into the major major structural transformations that have occurred in the music business post-digitisation.

Tim Metcalfe & Nicolas Ruth (Goldsmiths College in London/UK) contribute the second article “Beamer, Benz, or Bentley: Mentions of products in hip hop and R&B music”. According to this article, cars, fashion and alcohol are the types of products most frequently mentioned in hip hop and R&B lyrics.

The third article by Dexter Purnell (MacMurray College, Jacksonville/US) “Closing the Gap: Understanding the Perceptual Differences Between Generations Regarding Music Streaming Technology” – focuses on the impact of music streaming technology and argues that, whilst music streaming has become the preferred method for recorded music consumption, there appears to be generational differences in the utilisation rate of the technology.

The fourth article “Where the magic people gathered The Role of Private Members Clubs in the Contemporary Music Economy” by Sam Edrisi (King’s College London and University of Westminster, London/UK) is the award winning paper of the Young Scholars’ Workshop 2019. It explores the increased popularity of a new type of private member club aimed at a crowd, which identifies with entrepreneurialism, independence, and creativity.

This issue rounds up with a book review by Daniel Nordgård of “Rockonomics: A Backstage Tour of What the Music Industry Can Teach Us about Economics and Life” by Alan B. Krueger, who sadly passed away in March 2019. “Rockonomics” was Alan’s last book in an outstanding body of works on economic issues related to education, labor markets and income distribution.

 

Volume 9, no 1, April 2020

Editorial by Dennis Collopy & Guy Morrow, pp. 4-6

Shane Murphy: Music marketing in the digital music industries – An autoethnographic exploration of opportunities and challenges for independent musicians, pp. 7-40

Tim Metcalfe & Nicolas Ruth: Beamer, Benz, or Bentley: Mentions of products in hip hop and R&B music, pp. 41-62

Dexter L. Purnell: Closing the Gap: Understanding the perceptual differences between generations regarding music streaming technology, pp. 63-80

Sam Edrisi: WHERE THE MAGIC PEOPLE GATHERED: The role of Private Members Clubs in the contemporary music economy, pp. 81-117

Book review by Daniel Nordgård: Rockonomics: A backstage tour of what the music industry can teach us about economics and life by Alan B. Krueger, pp. 118-120

 

 

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03
Apr
12

International Journal of Music Business Research – April 2012, vol. 1, no. 1

One might wonder if there is a need for an academic journal on the music business. Several high-profile trade publications on the music business are published regularly and in the torrent of academic journals one can find titles that focus on popular music, the creative industries, cultural economics and arts management. Nevertheless, there is a gap for a publication wholly dedicated to the academic research of music business and industry topics. The International Journal of Music Business Research (IJMBR) tries to fill this gap by providing a new platform for publication of articles on the phenomena of the music economy from different scientific perspectives.

The first issue of the IJMBR reflects a wide range of music business research topics that fit within the scope of the journal’s remit. In a theoretical piece, Patrik Wikström argues that the economic value created from recorded music is increasingly based on context rather than on ownership and that the focus of music distribution should shift from download and streaming to contextual models of music experience. The second paper is contributed by Pinie Wang, who highlights, in a historical analysis, the complex inter-relationship between the US media, advertising and music industries. Martin Kretschmer then addresses his contribution to the recent EU-copyright term extension for sound recordings, proposing that copyright interests should be transferable only for an initial term of 10 years, after which they will revert to the creator. This should lead to a remarkable decrease in orphaned work and should foster creativity and innovation.


Click here for the first issue of the International Journal of Music Business Research (IJMBR)

If you want to submit an article for publication in the IJMBR please send it to: music.business.research@gmail.com




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