Music Business Research 2017 – in retrospective

Dear readers of music business research blog,

The music streaming boom dominated 2017. Market statistics highlight that music streaming revenue has become the most important income stream for the phonographic industry. The US figures for 2016 highlight a tremendous shift from selling music (CDs and downloads) to accessing music (by streaming services). In the US, music consumers paid for the first time more for music access by ad-supported and paid streaming services (US$ 3.9bn) than for CDs, music downloads and ringtones (US$ 3.5bn). In the UK, the massive growth of music streaming revenue also increased overall recorded music sales in 2016. Gains of £103m in the music streaming segment, thus, compensated not just for the loss of £5.8m of physical sales, but also for the £56m decrease in download sales in a year-to-year comparison, as a long-term analysis of the UK recording sales indicates. We can, thus, expect a further massive growth of music streaming revenue in 2017 also on markets with a still strong physical segment such as Germany.

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The 8th Vienna Music Business Research Days in Retrospective

The 8th Vienna Music Business Research Days on “Unchaining the Digital Music Business?” were held at the University of Music and Performing Arts Vienna from September 12-14, 2017. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlighted the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the music business.

Students from Austria, Bardados, Canada, Germany, Serbia and South Africa on a master and PhD level opened the conference with the Young Scholars Workshop presenting and discussing their research findings with reknown academics in the field of music business research (workshop program). The article “Virtual Songwriting: Fostering Creative Processes through ‘Challenge’ and ‘Collaboration'” by Benjamin Schiemer from the Johannes Kepler University Linz in Austria was awarded by an international jury as best paper and is considered to be published in the International Journal of Music Business Research (IJMBR).

Music business researchers from Austria, Australia, Finland, Germany, Italy, Norway, Spain, United Kingdom and the US gathered on the conference track day (September 13) to present their recent findings on the music business and discuss them with the audience. The topics ranged from the economics of music festivals, music piracy, regulatory aspects in the music business and on choreographies to artist-fan engagement, music management, social media in the music business to the impact of blockchain technology on the music industry (see program).

The invited conference day on September 14 highlighted the role of new gatekeepig processes in the digital music bsuines by new and old players of the music industry. Daniel Nordgård from the University of Agder in Kristiansand/Norway held the introductory talk on “New Gatekeeping Processes in the Digital Music Business” and moderated then a panel discussion with Sally Gross (University of Westminster, London), Sarita Stewart (Mike Curb College of Entertainment & Music Business, Belmont University Nashville/USA), Scott Cohen (The Orchard, London and New York) and Stefan Baumschlager (Record Bird, Vienna). In the following presentation George Musgrave from the University of Westminster in London talked on “Control and Autonomy in the Digital Music Business”.

In the afternoon Alan Graham and Wolfgang Senges critically reflected in two keynotes – “The Applications of Blockchain Technology in the Music Business” and “The Benefits and Challenges of Blockchain Technology in the Music Business” the current hype about blockchain technology  and discussed with Carlotta de Ninni (Mycelia for Music project) and Kelly Snook (University of Brighton) its impact on the music business.

Introducing our guests: Alan Graham (OCL – OneClickLicence, London)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Alan Graham is the keynote speaker on “The Applications of Blockchain Technology in the Music Business” in Joseph-Haydn Hall at the University of Music and Performing Arts Vienna in the afternoon of Sep. 14. He is also a discussant in the following panel discussion “Unchaining the Digital Music Business?” that highlights the impact of blockchain technology but also other innovative technologies on the digital music business.

Alan Graham discribes himself as a digital chameleon, technologist, and producer, working in over 10 profound technologies in his 20+ year career, from digital video, animation, e-commerce, online hiring, presence detection, blogging, mobile computing, RSS, online publishing, and more. He has appeared as an author in numerous magazine, several O’Reilly books and blogs, the ZDNet Web 2.0 founding author, as well as being a widely cited expert in design.  In 2003-04 Alan created the world’s first book dedicated to blogs as literature, “Never Threaten to Eat Your Co-Workers.” Many of the writer’s featured have gone on to be recognized for their online writing, including Heather Armstrong (Dooce), Will Wheaton (Star Trek), Choire Sicha (The Awl), & Mark Fraunfelder (boing boing).

Alan also spent three years at Discovery Channel as the Community and Music Liaison during the launch of their Planet Green TV channel and was responsible for the creation and launch of Discovery’s first music website.