Posts Tagged ‘audio-only streaming

18
Oct
13

Is Streaming the Next Big Thing? – What Consumers Want

The question if streaming is the next big thing for the music industry will be eventually answered by the music consumers. Several studies were conducted in past few years – most of them commissioned by music industry bodies – to assess the future potential of music streaming. It is essential for music streaming services and the copyright holders (labels and music publishers) if consumers are aware of streaming services, if they are using them frequently and if they are prepared to convert from Freemium to subscription models. Therefore the results of the studies are important indicators for the future development of the music industry. Although they provide different and even contradictory results – due to a different methodology – they help us nevertheless to understand music consumption behaviour in the digital age. In the following I would like to review some of the studies published in the past three years.

Continue reading ‘Is Streaming the Next Big Thing? – What Consumers Want’




September 2016
M T W T F S S
« Jul    
 1234
567891011
12131415161718
19202122232425
2627282930  

Archive

Facebook

Twitter

  • Peter Tschmuck, head of the #VMBRD, is now closing the conference. Thank you all for tuning in. See you next year! 5 hours ago
  • @lorenzguitar won the best paper 5 hours ago
  • Second announcement is the best paper award. Now the young scholars will be awarded. #vmbrd 5 hours ago
  • The panel is over! But there are two anouncements. Roxanne will give a DIY workshop @ Vienna mdw tomorrow at 2pm. 5 hours ago
  • KH: I would like to see more local markets with local artists that can sustain themselves 6 hours ago

Categories

RSS Music Business Worldwide

Blog Stats

  • 326,814 hits