Posts Tagged ‘Beats

03
Jan
15

Music Business Research 2014 – in retrospective

Dear readers of the music business research blog,

Music streaming dominated the music business year 2014. Taylor Swift attracted global media attention when she pulled her music catalogue from Spotify music streaming service blaming the Swedish company for insufficient royalty payments. She, thus, followed the footsteps of Radiohead’s Thom Yorke and other artists who have criticized Spotify and other streaming services for poor payouts – a fact also highlighted in my blog post “Is Streaming the Next Big Thing? – The artists’ perspective”.

Nevertheless, music streaming has been a booming business model in 2014. Revenues from music streaming increased in almost all markets – e.g. in the U.S., Japan, Germany and Brazil. New services have been launched such as Amazon’s Prime Music and YouTube’s Music Key. And music subscription service Beats was part of the largest takeover in the music industry when Apple purchased Beats Electronics, but mainly for the valuable headphone line. Apple again was in the headlines when it announced that the latest U2 album “Songs of Innocence” was given away for free to all the Apple users – a US $100m marketing campaign for Apple with questionable results.

The business model of music streaming was also one of the main topics of the 5th Vienna Music Business Research Days on “How to Monetize Music in the Digital Age” (October 1-3, 2014), which were held the first time in cooperation with the Waves Vienna Festival & Conference at the University of Music and Performing Arts Vienna. A conference track day supplemented for the first time the Young Scholars’ Workshop and the invited conference day with conference papers presented by academics from Austria, Australia, Brazil, Croatia, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and United Kingdom. In the course of the VMBR-Days the best paper of the Young Scholars’ Workshop was awarded for to Jordana Viotto da Cruz of University 13 Paris and to Esther Bishop of Zeppelin University Friedrichshafen. Both papers are considered for publication in the International Journal of Music Business Research (IJMBR).

Continue reading ‘Music Business Research 2014 – in retrospective’

29
Aug
13

Is Streaming the Next Big Thing? – The Labels’ Perspective

The Beggars Group chairman, Martin Mills, recently told the Guardian that “(…) 22% of the label group’s digital revenues came from streaming – and that the majority of its artists earn more now from track streams than track downloads” in 2012. Though the article does not report absolute figures, the revenue can be considered rather high with a roster including Adele, Jack White and The xx.

A member survey of the global rights agency Merlin representing more than 20,000 indie labels including Beggars Group/XL Recordings, Rough Trade, Naïve, Tommy Boy, Cooking Vinyl and Naxos unveils that “92% of respondents saw streaming and subscription revenues grow between 2011 and 2012, with a third enjoying increases of more than 100%” as recently reported by Musicweek. The same study shows that 24% of indies across the world and 30% of European indies generated more income from streaming than downloads in 2012.

These figures suggest that music streaming seems to be a promising revenue source for record labels. In the following the economic potential of music streaming and the underlying business model are analysed from the record labels’ perspective.

Continue reading ‘Is Streaming the Next Big Thing? – The Labels’ Perspective’




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