The question if streaming is the next big thing for the music industry will be eventually answered by the music consumers. Several studies were conducted in past few years – most of them commissioned by music industry bodies – to assess the future potential of music streaming. It is essential for music streaming services and the copyright holders (labels and music publishers) if consumers are aware of streaming services, if they are using them frequently and if they are prepared to convert from Freemium to subscription models. Therefore the results of the studies are important indicators for the future development of the music industry. Although they provide different and even contradictory results – due to a different methodology – they help us nevertheless to understand music consumption behaviour in the digital age. In the following I would like to review some of the studies published in the past three years.
- Der Boom des internationalen Musikstreaming-Marktes, 2011-2015 musikwirtschaftsforschung.wordpress.de/2016/07/25/der… https://t.co/YCVOADn79M 3 days ago
- Die Ökonomie des Musikstreamings: Spotify musikwirtschaftsforschung.wordpress.de/2016/07/18/die… https://t.co/sRrU1qTqnz 1 week ago
- Leaked documents just revealed a huge internal crisis at Spotify that is making employees flee the company nordic.businessinsider.com/leaked-documen… 1 week ago
- Taylor Swift is taking on YouTube, and it won’t be an easy fight theguardian.com/music/2016/jul… 1 week ago
- The Economics of Music Streaming:@Spotify musicbusinessresearch.wordpress.com/2016/07/13/the… https://t.co/5pPd0sgsis 2 weeks ago
- Shazam’s ex-global partnerships boss Nick Fishbaugh joins Songkick July 27, 2016'With the addition of Nick we’re able to connect with more incredible artists around the world'The post Shazam’s ex-global partnerships boss Nick Fishbaugh joins Songkick appeared first on Music Business Worldwide.
- Sony/ATV inks worldwide publishing deal with Jason Wade July 27, 2016Rick Krim celebrates signing of Lifehouse songwriterThe post Sony/ATV inks worldwide publishing deal with Jason Wade appeared first on Music Business Worldwide.
- Warner hands Peter Strickland and WEA boss Matt Signore new roles in Nashville July 27, 2016Strickland named Executive VP/General Manager, as Signore becomes COOThe post Warner hands Peter Strickland and WEA boss Matt Signore new roles in Nashville appeared first on Music Business Worldwide.
- Pandora starts pushing personalised ticket sales to users July 27, 2016Features include concert recommendations, show reminders and easy access to tickets.The post Pandora starts pushing personalised ticket sales to users appeared first on Music Business Worldwide.
- ‘Streaming has not broken the chart. The key is more long-term A&R.’ July 27, 2016Do labels need to change their strategy in the streaming world?The post ‘Streaming has not broken the chart. The key is more long-term A&R.’ appeared first on Music Business Worldwide.
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