Posts Tagged ‘branding

23
May
17

Book review: The Economics of Music by Peter Tschmuck

My new book “The Economics of Music” is now avaiable in the bookstores. “The Economics of the Music” is a concise, scientifically grounded textbook on the economic fundamentals of the music industry in particular and the music economy in general. It aims to highlight the economic principles that govern the music business by analysing music as an economic good that is protected by copyright law. The book therefore includes a chapter on the microeconomics of music as well as a chapter on the economics of music copyright that is mainly based on findings of institutional economics. The main parts of the book focus on the different sectors of the music industry – music publishing, sound recording, the live music market, and secondary markets such as media and advertising – in order to explain the network of actors in those sectors and how these markets are organised and linked. The music labour markets are treated in a separate chapter. It highlights different income streams for musicians, occupational careers in the music business, and music-related occupations in the wider music economy (education, advocacy, lobbying, etc.). Since digitization has a tremendous impact on the music business, a final chapter on the “Digital Music Business” highlights the new rules, structures, and processes that were established by the digital revolution in order to foreground the structural break the music economy underwent. The last chapter, therefore, refers back to the opening chapter on “A Short Economic History of the Music Business,” which provides an overview from music patronage  to the current digital music economy.

Peter Tschmuck, 2017, The Economics of Music. Newcastle-upon-Tyne: Agenda Publishing.

Hardback £55.00 | $70.00 ISBN 9781911116073
Paperback £16.00 | $23.00 ISBN 9781911116080
e-book £16.00 | $23.00 ISBN 9781911116097
Buy a book copy here: Agenda Publishing

Continue reading ‘Book review: The Economics of Music by Peter Tschmuck’

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05
Apr
17

New Book: The Experience Factor by Geoff Luck

Geoff Luck The Experience Factor store images.004.jpegGeoff Luck of the Finnish Centre for Interdisciplinary Music Research at University of Jyväskylä recently published his new book “The Experience Factor” (see https://www.theexperiencefactor.net/).

From Adele to Zeppelin, every great song has an irresistible quality that keeps us coming back for more. But what exactly is it? And, more importantly, can it be quantified?
The Experience Factor reveals how hit songs stimulate our minds, capture our hearts and seduce our bodies to create irresistible, rewarding experiences we’re driven to repeat again and again. Underpinned by over 200 scientific studies, The Experience Factor includes more than one hundred musical examples to help illustrate the principles described. Representing some of the most successful music ever recorded, these tracks have sold over half a billion copies, been streamed more than 35 billion times, and generated a cool billion dollars in revenue.
If you love listening to music when driving, exercising, socialising or relaxing, discover the incredible ways your favourite tracks hack your basic instincts to keep you tuned-in. If you’re a songwriter, composer, artist or producer, discover how to achieve longterm success on streaming platforms by writing music that captivates listeners and keeps them listening over and over again. If you work with music in marketing & branding, sports, TV, movies or gaming, discover how to create immersive musical experiences with maximum emotional impact.

However you’re hooked on music, The Experience Factor will profoundly connect you with the soundtrack to your life.

Geoff Luck is Associate Professor at the Finnish Centre for Interdisciplinary Music Research at the University of Jyväskylä. An expert on music perception and cognition, his professional interests range from studying the science of sound and music to developing data-driven, engagement-enhancing concepts for the entertainment industry.



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