Posts Tagged ‘commercial

30
Apr
14

International Journal of Music Business Research – April 2014, Vol. 3, No. 1

In the current issue of the International Journal of Music Business Research Professor Adolf Dietz, the Senior researcher and former head of the Max-Planck-Institute for Intellectual Property and Competition Law, Munich (Germany) critically reflects the European Commission’s Proposal for a Directive on Collecting Societies and Cultural Diversity as a missed opportunity. David Allan, Associate Professor of Marketing at Saint Joseph’s University in Philadelphia (U.S.) deals in “Turn it up: That’s my song in that ad” with deals the relevance of popular music for brand and artist awareness in television commercials. Finally, Steven C. Brown, Doctoral Research Student at Glasgow Caledonian University (Scotland) reflects the “Peer production and the changing face of the live album”.

International Journal of Music Business Research – April 2014, Vol. 3, No. 1




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