The question if streaming is the next big thing for the music industry will be eventually answered by the music consumers. Several studies were conducted in past few years – most of them commissioned by music industry bodies – to assess the future potential of music streaming. It is essential for music streaming services and the copyright holders (labels and music publishers) if consumers are aware of streaming services, if they are using them frequently and if they are prepared to convert from Freemium to subscription models. Therefore the results of the studies are important indicators for the future development of the music industry. Although they provide different and even contradictory results – due to a different methodology – they help us nevertheless to understand music consumption behaviour in the digital age. In the following I would like to review some of the studies published in the past three years.
- Live Nation in the Digital Paradigm Shift musicbusinessresearch.wordpress.com/2016/05/19/liv… https://t.co/hMyaFIaZUb 1 week ago
- Musikwirtschafts-Jour-fixe am 19. Mai 2016: Die Entstehung eines Marktes für “World Music” musikwirtschaftsforschung.wordpress.de/2016/05/12/mus… https://t.co/phFspAl82q 2 weeks ago
- International Journal of Music Business Research – April 2016, Vol. 5, No.@1 musikwirtschaftsforschung.wordpress.de/2016/04/27/int… 1 month ago
- International Journal of Music Business Research – April 2016, vol. 5, no.@1 musicbusinessresearch.wordpress.com/2016/04/27/int… 1 month ago
- Kurzlehrgang Musikwirtschaft im WS 2016/17 musikwirtschaftsforschung.wordpress.de/2016/04/15/kur… 1 month ago
- Universal acquires digital agency Fame House from SFX in $1m deal May 27, 2016Clients include Eminem, Ice Cube and TiestoThe post Universal acquires digital agency Fame House from SFX in $1m deal appeared first on Music Business Worldwide.
- Spotify’s big bet to increase ad revenues: selling playlists to brands May 27, 2016Kia, McDonald's and Target have all snapped up deals in betaThe post Spotify’s big bet to increase ad revenues: selling playlists to brands appeared first on Music Business Worldwide.
- Universal appoints Gautam Srivastava as EVP of Human Resources May 27, 2016Lucian Grainge welcomes HR expert from Shutterfly IncThe post Universal appoints Gautam Srivastava as EVP of Human Resources appeared first on Music Business Worldwide.
- Cherrytree partners with Warner’s ADA after splitting with UMG May 26, 2016Label finds new partners after ending Interscope deal last yearThe post Cherrytree partners with Warner’s ADA after splitting with UMG appeared first on Music Business Worldwide.
- Cooking Vinyl signs raft of artists including Deap Vally and The King Blues May 26, 2016Deap Vally and The King Blues join indie label's rosterThe post Cooking Vinyl signs raft of artists including Deap Vally and The King Blues appeared first on Music Business Worldwide.
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