New Book: The Experience Factor by Geoff Luck

Geoff Luck of the Finnish Centre for Interdisciplinary Music Research at University of Jyväskylä recently published his new book “The Experience Factor” (see https://www.theexperiencefactor.net/).

From Adele to Zeppelin, every great song has an irresistible quality that keeps us coming back for more. But what exactly is it? And, more importantly, can it be quantified?

The Experience Factor reveals how hit songs stimulate our minds, capture our hearts and seduce our bodies to create irresistible, rewarding experiences we’re driven to repeat again and again. Underpinned by over 200 scientific studies, The Experience Factor includes more than one hundred musical examples to help illustrate the principles described. Representing some of the most successful music ever recorded, these tracks have sold over half a billion copies, been streamed more than 35 billion times, and generated a cool billion dollars in revenue.

If you love listening to music when driving, exercising, socialising or relaxing, discover the incredible ways your favourite tracks hack your basic instincts to keep you tuned-in. If you’re a songwriter, composer, artist or producer, discover how to achieve longterm success on streaming platforms by writing music that captivates listeners and keeps them listening over and over again. If you work with music in marketing & branding, sports, TV, movies or gaming, discover how to create immersive musical experiences with maximum emotional impact.

However you’re hooked on music, The Experience Factor will profoundly connect you with the soundtrack to your life.

Geoff Luck is Associate Professor at the Finnish Centre for Interdisciplinary Music Research at the University of Jyväskylä. An expert on music perception and cognition, his professional interests range from studying the science of sound and music to developing data-driven, engagement-enhancing concepts for the entertainment industry.

Get the book here: https://www.theexperiencefactor.net/get-the-book/

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International Journal of Music Business Research – October 2016, vol. 5, no. 2

The new issue of the International Journal of Music Business Research includes three papers that cover music streaming psychology, the relevance of aesthetic preferences in record labels and the importance of narrative as a tool in recording artist biographies. “The Psychology of Music Streaming – Exploring Music Listeners’ motivations To Favour Access over Ownership” by Geoff Luck (Finnish Centre for Interdisciplinary Music Research at the University of Jyväskylä) focuses on streaming’s radical impact on the way we now experience music.  The change from ownership to on-demand access of a virtually unlimited amount of music challenges previous notions of how music is defined, experienced and consumed. “Aesthetic preferences and aesthetic ‘agnosticism’ among managers in music organisations: is liking projects important?” by Paul Saintilan (Director of Macleay and Collarts colleges in Australia) is pertinent to the predominately ‘pull’ nature of the modern streaming based market. The paper examines how senior managers within the large music organisations deal with their individual aesthetic preferences in their decision making when developing and marketing new work? “Why narratives are better than chronicles of achievement in musicians’ biographies” by Peter Gilks (Entertainment Management department at I-Shou University in Taiwan), is relevant to better understanding modern music consumer behaviour including new music discovery and the reliance of many online music services such as Spotify on recording artist biographies. The paper draws on Simon Frith’s theory that music appreciation involves identification with broader cultural narratives and Bruner’s theory that identities are narratively constructed.

 

Volume 5, no 2, October 2016

Editorial by Dennis Collopy, pp. 4-5

Paul Saintilan: Aesthetic preferences and aesthetic ‘agnosticism’ among managers in music organisations: is liking projects important?, pp. 6-25

Peter Gilks: Constructing authentic identities: why narratives are better than chronicles of achievement in musicians’ biographies, pp. 26-45

Geoff Luck: The psychology of streaming: exploring music listeners’ motivations to favour access over ownership, pp. 46-61