Introducing our guests: Carlotta de Ninni (Mycelia for Music, London)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Carlotta de Ninni is one of the discussants of the panel “Unchaining the Digital Music Business” in Joseph Haydn-Hall on September 14 from 16:00-17:30. Other panelists are Kelly Snook, Professor of Media Arts Technology at the University of Brighton/UK), Alan Graham (OCL – OneClickLicence, London) and moderator Wolfgang Senges (ContentSphere, Berlin).

Carlotta has a background in audio engineering. But after further studies in media management she has been involved in many projects about the implementation of blockchain technology into the music industry. She is currently working with Imogen Heap as the Head of Research for Mycelia, where she is specialised in music copyright and licensing, blockchain technology, smart contracts and AR/VR.

 

 

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The Blockchained Music Business – the Artists’ Perspective

On March 3, 2017, an international workshop on “The Blockchained Music Business” was organized by the Department of Cultural Management and Gender Studies (IKM) of the University of Music and Performing Arts Vienna and the Music Information Center Austria (MICA). Carlotta De Ninni (Mycelia for Music Foundation, London), Peter Jenner (Sincere Management, London) and Benji Rogers (PledgeMusic & Dot Blockchain Music, New York) were the workshop supervisors focusing on different aspects of the blockchain technology’s impact on the music business. In this first part of the summary of the workshop, you can read the results of the workshop group led by Carlotta De Ninni that discussed the opportunities and challenges of blockchain technology for artists.

The Music Business in the Blockchain

When the Economist article “The Trust Machine. The Promise of the Blockchain” was published in October 2015, a broader audience beyond the bitcoin community has become interested in the disruptive potential of the cryptocurrency’s technology. Meanwhile, further articles on the blockchain have appeared in the main press and Don & Alex Tapscott published “Blockchain Revolution” (2016), which highlights in detail the (revolutionary) impact of blockchain technology on the music business in chapter 9. We also discussed the relevance of the blockchain for the music business with the Blogchain-Hub founder Shermin Voshmgir in a music business research jour-fixe in Vienna on June 20, 2016.

On March 3, 2017, Carlotta de Ninni (Mycelia for Music Foundation, London), Peter Jenner (Sincere Management, London) and Benji Rogers (PledgeMusic and Dot Blockchain Music, New York) will supervise the international workshop “The Blockchained Music Business” at the Department of Cultural Management and Gender Studies (IKM) of the University of Music and Performing Arts Vienna. After the workshop(16:30-18:00) our guests will discuss the opportunities and challenges of blockchain technology for the music business in a public panel discussion in the Large Conference room of IKM (Anton-von-Webern Platz 1, 1030 Vienna).

In the following, I’m going to explain the fundamentals of blockchain technology and I outline its opportunities and challenges of the blockchain for the music business.