Posts Tagged ‘Lorenz Grünewald


Music Business Research 2016 – in retrospective

Dear readers of the music business research blog,

2016 seems to be the pivotal year in the recorded music industry. Although no annual statistics have been published until yet, we can take it for granted that the positive trend of 2015 continued in 2016. In 2015, the global recorded music market expanded by 3.4%. The US-market slightly grew by 0.9% and the German recorded music sales even increased by 4.4%.

The booming music streaming market was of course the main driver for the economic recovery of the recorded music business in 2015 and we can expect a further growth in 2016 and the upcoming year. The revenue growth of the streaming business compensated for the decline in CD sales, despite decreasing music download sales as highlighted in “The fate of the CD – an international CD-market analysis”. However, an in-depth analysis of the statistics unveils very different market dynamics in various countries. Whereas music streaming is the main business of the recorded music industry in Scandinavia, CD sales are still relevant in Germany and in Japan (see “The Music Streaming Market Revisited, 2011-2015”).

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The 7th Vienna Music Business Research Days in retrospective

vmbrd-logoThe 7th Vienna Music Business Research Days on “Self-Management in the Digital Music Business” are already history. International music business researchers and business professionals gathered at the University of Music and Performing Arts to discuss the challenges and chances of the digital music economy.

In the Young Scholars’ Workshop graduate and PhD students from Canada, Germany, Norway, Poland, Spain and Russia presented their theses in a closed workshop in group of highly regarded music business/industry researchers. Lorenz Grünewald of the University of Applied Sciences for Media, Communication and Management Berlin was awarded for his paper “The (In)significance of the Brand: Brands & Music Culture”. The paper will be published in the International Journal of Music Business Research (IJMBR).

The conference track day on September 28 brought together music business academics from Australia, Austria, Colombia, Denmark, Finland, Germany, Italy, Norway, Slovenia and Spain, who presented recent research results on the music business/industry.

The third conference day was again held in cooperation with the Waves Music Festival & Conference and was devoted to the topic of “Self-Management in Digital Music Business”.

For a detailed coverage of the entire conference– including most of the papers and presentation slides as well as the audio and video streams of all talks and discussions of the third conference day on Sep. 29th – please click here.

Continue reading ‘The 7th Vienna Music Business Research Days in retrospective’


International Journal of Music Business Research, vol. 1, no. 2, October 2012

In the recently published issue of the International Journal of Music Business Research the following articles are included:

Customer experience management in the music industry online communities by Jari Salo, Professor of Marketing at the Oulu Business School/Finland.

The new artrepreneur – how artists can thrive on a networked music business by Maike Engelmann, Lorenz Grünewald and Julia Heinrich, best paper award winner of the Young Scholars’ Workshop of the 3rd Vienna Music Business Research Days 2012.

How media prosumers contribute to social innovation in today’s new networked music culture and economy by Carsten Winter, Full Professor for Media and Music Management at the Department of Journalism and Communication Research (IJK) at Hanover University of Music, Drama and Media/Germany.

Click here for full version vol. 1, no. 2, October 2012 of the International Journal of Music Business Research

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