International Journal of Music Business Research – October 2015, vol. 4, no. 2

For the first time the IJMBR is published  by the International Music Business Research Association (IMBRA) that was founded on Oct. 2nd, 2015 at the University of Music and Performing Arts Vienna/Austria. The October 2015 issue opens with a fundamental article, “Life is live: Experiencing music in the digital age”, by Beate Flath of University of Paderborn/Germany. She highlights how digitisation has dramatically changed the experience of music reception. Based on Alvin Toffler’s concept of prosumption, she argues that the separation between active music producers and passive music consumers has become porous. José M. Alvarez-Monzoncillo and Juan Calvi of the Rey Juan Carlos University in Madrid/Spain contribute the second article on “Music consumption in Spain: From analogue to digital in the shaping of music”. They argue that consumption of digital music takes place in a new type of mass market, that is even more concentrated than in the decades before. They based their arguments on a comparative study indicating that there is no difference between music consumed on digital channels, on the radio or in physical formats. The October issue closes with “The Evolution of music blogs: From a fan’s passion to a promotional outlet” by Beatrice Jetto of the University of Technology and Charles Sturt University in Sydney/Australia. She argues that record labels “went from suing blogs for digital copyright infringements to collaborating with them for the promotion of their artists”. She highlights four different phases in the evolution of music blogging: (1) the amateur phase; (2) the diversification phase; (3) the promotional phase and (4) the professional phase.

 

Volume 4, no 2, October 2015

Editorial by Peter Tschmuck, pp. 4-6

Beate Flath: Life is live: Experiencing music in the digital age, pp. 7-26

José María Álvarez Monzoncillo & Juan Calvi: Music consumption in Spain: From analogue to digital in the shaping of music, pp. 27-48

Beatrice Jetto: The evolution of music blogs: From a fan’s passion to a promotional outlet, pp. 49-72

 

 

 

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The Recorded Music Market in Japan, 1990-2013

Compared to other markets, the world’s second largest recorded music market is very different – at least in respect to digitization. Whereas the digital music segment is booming in other large markets, it is shrinking in Japan according to the latest report of the Recording Industry Association of Japan (RIAJ). In 2013, the total digital music sales were ¥ 41bn (EUR 290m) compared to ¥ 54bn (EUR 383m) a year before – a drop of 23 percent. The main reason for this surprising decrease is a shrinking mobile music market that lost 56.7 percent of its volume from 2012 to 2013. The drop was even more dramatic if we look back to 2008, when mobile music sales accounted for ¥ 79.9bn (EUR 566.0m) – fivefold in value than in 2013. The main driver for the sales drop was not – as might be supposed – the shrinking market for mastertones and ringback tunes, but tremendously falling single track download sales on mobile phones. Whereas mastertones and ringback tunes sales decreased by 75.9 percent and ¥ -21.8bn (EUR -154.4m) respectively from 2008 to 2013, the decline of mobile single tracks download sales was even more severe with 83.7 percent and ¥ -39.9bn (EUR -282.6m) respectively in the same period. We have to take into consideration, however, that RIAJ does not count downloads from smartphones and tablets as mobile music downloads, but as desktop downloads from the Internet, which strongly increased in the past few years. The value of single track downloads on the Internet was ¥ 14.8bn (EUR 104.8m) in 2013and Internet album download sales were at ¥ 14.8bn (EUR 104.8m) resulting in a growth of both segments of about 150 percent compared to 2008. Since the current value of Internet music downloads is much lower than the former volume of the mobile music segment, the total digital music sales have decreased in the past five years. In addition, the Japanese music streaming market is still underdeveloped. Spotify is expected to launch its service this year and other streaming services still evaluate the market potential in Japan.

Since the physical recorded music market in Japan also declines, the total music sales has been falling for more than a decade. RIAJ, however, does not report sales figures for physical music formats, but production values. Thus, we cannot assess the total music sales for Japan, but only the overall production value of CDs, vinyl discs and other physical formats such as music cassettes, SACDs and music DVDs. Thus, we can observe that the production value of physical music carriers has nearly halved since 2000.

The Japanese recorded music market, thus, is characterised by particularities which will be highlighted in the following analysis.

International Journal of Music Business Research – April 2013, vol. 2, no. 1

The new issue of the International Journal of Music Business Research is now online. You can read an article by Michael Huber on “Music Reception in the Digital Age – Empirical Research on New Patterns of Music Behaviour” based on a representative survey of music consumption in Austria. In the article “Analysing the Popular Music Audience. Determinants of Participation and Frequency of Attendance” Juan Montoro-Pons et al. show that concert attendance in Spain is driven by by cultural capital accumulated through media participation. Finally, John Fangjun Li highlights the tremendously growing digital music industry in China in a contribution entitled “The Development of the Digital Music Industry in China during the First Decade of the 21st Century with Particular Regard to Industrial Convergence”.

International Journal of Music Business Research, April 2013, vol. 2, no. 1

Music Experience and Behaviour in Young People in the UK

The study Music Experience and Behaviour in Young People is the third survey of its kind – after 2008 and 2009 – for 2011. After a presentation of the key findings of the study in the 3^rd Vienna Music Business Research Days, it’s now an honour and pleasure to exclusively present the results of the current study on the blog. The 2011 study is based on a comprehensive online survey of 1,888 of 14-24 year olds across the UK. The main conclusion of the current research is “(…) that when it comes to music and young people, everything is different, and yet everything is still the same”; compared to 2008 and 2009.

The key findings of the 2011 study are:

• The computer is no longer their main entertainment hub.
• Digital music collections are still huge.
• Digital music collections still contain 50 percent “free” music.
• Ownership is still important.
• Music is no longer the most popular entertainment type.
• There remains a very clear “value gap”.
• The popularity of file sharing has changed significantly.
• The 14-25 years olds are prepared to pay for digital music.
• But there are still challenges for streaming music online.
• Digital music consumption is still complex.
• They have a clear understanding and grasp of what copyright law is.

Please read further if you want to know more about the research results.

International Journal of Music Business Research, vol. 1, no. 2, October 2012

In the recently published issue of the International Journal of Music Business Research the following articles are included:

Customer experience management in the music industry online communities by Jari Salo, Professor of Marketing at the Oulu Business School/Finland.

The new artrepreneur – how artists can thrive on a networked music business by Maike Engelmann, Lorenz Grünewald and Julia Heinrich, best paper award winner of the Young Scholars’ Workshop of the 3rd Vienna Music Business Research Days 2012.

How media prosumers contribute to social innovation in today’s new networked music culture and economy by Carsten Winter, Full Professor for Media and Music Management at the Department of Journalism and Communication Research (IJK) at Hanover University of Music, Drama and Media/Germany.

Click here for full version vol. 1, no. 2, October 2012 of the International Journal of Music Business Research

The Third “Vienna Music Business Research Days” in Retrospective

The 3^rd Vienna Music Business Research Days were devoted to the “New Music Consumption Behaviour”. Therefore, recent music consumer surveys for the U.K. and for Austria were presented and the hypothesis of music prosumption was highlighted. In another contribution the impact of music file sharing on the quality of new music products was measured. Further the French authority for protection of copyrights on the Internet – HADOPI – was presented and the effects of its operations on P2P file sharing were highlighted. In the following panel discussion “Three Strikes and Out” music industry and copyright expertes controversially debated the concept of graduaded response scheme (aka “three strikes” models) such as HADOPI in France. In this context the question “Are File Sharers Pirates?” was already controversially discussed by a sentenced file sharer and the author of the the book “Free Ride. How Digital Parasites Are Destroying the Culture Business”.

The 3rd Vienna Music Business Research Days were opened by the Young Scholars’ Workshop on June 29. Nineteen young academics from seven countries presented their research papers, which represented the full range of music business research. The best Young Scholars’ paper was then awarded by and international jury at the end of the conference on June 30.

In the following the 3rd Vienna Music Business Research on “New Music Consumption Behaviour” is summarised and all presentations and discussions can be audio streamed. Most of the papers and power point presentation are also available as downloads.

3rd Vienna Music Business Research Days on “New Music Consumption Behavior”, June 29-30, 2012

On June 29, 2012 the 3rd Vienna Music Business Research Days at the University of Music and Performing Arts Vienna will be opened with the Young Scholars’ Workshop at 9.00 am. Nineteen young academics from seven different countries will present current research results on different aspects of the music economy. The programme and most of the papers can found on the conference’s wepage.

On Fri, June 29 at 19.30 a discussion on the question “Are File Sharers Pirates?” will take place in Joseph Haydn-Hall. The student Joel Tenenbaum, who was sentenced to pay a compensation of US$ 675,000 for sharing 30 music files by an U.S.-court, will discuss this question with Robert Levine, author of the book “Free Ride. How Digital Parasites Are Destroying The Culture Business, And How The Culture Business Can Fight Back” conducted by Ö1 journalist Sabine Nikolay.

The Saturday morning is devoted to the presentation of recent studies on the music consumption behavior in Austria (by Michael Huber, University of Music and Performing Arts Vienna) and in the U.K. (by David Bahanovich and Dennis Collopy, University of Hertfordshire). In addition Carsten Winter (University of Music, Drama and Media Hanover) will talk about “Prosumers and Their New On-Demand-Music Culture”.

After the lunch break, Joel Waldfogel (University of Minnesota, U.S.) will highlight in his speech the relation of “Copyright Protection, Technological Change and the Quality of New Products”. This will lead us to a presentation by Rose-Marie Hunault of the French authority HADOPI, which screens internet connections in France to prevent the exchange of copyrighted material without prior agreement from the copyright holders. In the following panel discussion “Three Strikes and Out!”, Mrs. Hunault will discuss the efficiency and other aspects of the graduated response measures with music industry and IPR experts – Peter Jenner (music manager and WIPO consultant, U.K.), Martin Kretschmer, (Bournemouth University, U.K.) and Harald Hanisch (music producer and Austrian Composers’ Society) – under the guidance of heise online journalist Stefan Krempl.
The conference will be closed with the award for the best paper of the Young Scholars’ Workshop at 18.00.

For the programme please click here:
https://musicbusinessresearch.wordpress.com/vienna-music-business-research-days-2/

You can live stream the conference from Friday 19.30 on here:
MMS://mms.mdw.ac.at/musikwirtschaftsforschung_live

You can also find us on Facebook:
http://www.facebook.com/ViennaMusicBusinessResearchDays

And follow us on Twitter:
https://twitter.com/#!/VMBRD

Vienna Music Business Research Days, June 29-30, 2012 on
“New Music Consumption Behavior”
University of Music and Performing Arts Vienna
Joseph Haydn-Hall
Anton-von-Webern-Platz 1
1030 Vienna

Admission free, but please register under: music.business.research@gmail.com

Music Experience and Behavior in Young People in the UK – a workshop presentation

On 17 January 2011 Dennis Collopy and David Bahanovivh from the University of Hertfortshire presented the results of the panel study on “Music Experience and Behavior in Young People” in a workshop at the Institute of Culture Management and Culture Studies at University of Music and Performing Arts Vienna. Until now results are available for 2008 and 2009, but the next wave of interviews will be conducted in spring 2011.

Music Experience and Behavior in Young People, Survey results 2008

Music Experience and Behavior in Young People, Survey results 2009

Presentation of the 2008 and 2009 results 

In the following the results of both studies will be highlighed: