Dear all,
Music streaming has been still on the rise in 2019 as an international market analysis highlights. However, a closer look unveils that in some markets – especially in Scandinavia (part 1, part 2, part 3) – the streaming markets have matured and will be soon saturated. Therefore we can expect a market consolidation in 2020 with some stand-alone music streaming services disappearing. Spotify seems to be “to big to fail”, however, it will rely on strong partners to back the Swedish company in rough sea.
The Universal Music Group (UMG) will have a strong partner in 2020. Today it was announced that a consortium led by Chinese Tencent Holdings will buy up a 10% stake of UMG from the French parent company Vivendi. Since the world`s largest recording company will be partly owned by a Chinese conglomerate this could be a game changer in the music industry and the Chinese recorded music market will become even more relevant for the international music business. This blog will be the place to analyse the new situation.
And Asia will be also in the focus of the 11th Vienna Music Business Research Days on “Emerging Music Markets”, which will be held from September 21-23, 2020 at the mdw – University of Music and Performing Arts Vienna. We expect keynotes on the Chinese, Indian and South Korean music markets as well as short presentations and panel discussion on several Eastern European markets. The call-for-paper for the Young Scholars’ Workshop on Sep. 21 and the Conference Track Day on Sep. 22 are already open for submissions of abstracts.
Continue reading ‘Music Business Research 2019 – in retrospective’
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