Posts Tagged ‘music market in China


Introducing our guests: Philipp Grefer (WISE, Beijing, China)

In times of the COVID-19 crisis it’s impossible to have an international conference with guests from all around the world in Vienna. Therefore, the 11th Vienna Music Business Research Days on “Emerging Music Markets” will be held as an online conference only. Nevertheless we will have exciting conference guests from Asian as well as Eastern European countries to highlight the specifities of emerging music markets in these regions. Find the program (Central European Summertime) here.

Philipp Grefer (WISE, Beijing, China) gives a keynote talk on the “Music Market in China” on September 23, 10:15-11:00 (CEST) and will then join the virtual panel discussion on “Emerging Music Markets in Asia” with Weining Hung (LUCfest, Tainan, Taiwan), Bernie Cho (DFSB Kollective, Seoul, South Korea) and Achille Forler (Music Curator and The Indian Performing Right Society, Mumbia, India).

In 2018 Philipp Grefer founded WISE – The Future Think Tank, ( in Beijing, bringing together thought leaders of the creative industries, science and tech to discuss how we will and should live in the Future.

He has been at the forefront of China´s music and events industry for over a decade – the only German and one of the few Westerners with such a deep experience in China’s music industry.

Since he first visited China in 2007 for the Midi Festival, he has worked at one of the world´s largest events, the EXPO 2010 Shanghai for German government institution GIZ, and co-founded his own music & creative agency / label FakeMusicMedia (FMM) / FakeLoveMusic (FLM)

He brought over 300 artists and speakers to China since (e.g Die Toten Hosen, Hot Chip, Royksopp) and has managed some of China´s best talents. Philipp has authored several reports about the Chinese Music Industry and consulted & curated for various brands and government organizations and is author of The China Music Industry Report.

He is fascinated by the possibilities of AI & VR for the creative sector and DJs sometimes under his moniker Metro Tokyo.

He holds a master in International Relations / Economics which he studied alongside Latin American Studies in Cologne and San Diego. Before coming to China he worked as a freelance journalist at Germany´s biggest broadcaster.


October 2021




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