Posts Tagged ‘music marketing

28
Apr
17

International Journal of Music Business Research – April 2017, vol. 6, no. 1

This April 2017 issue of the International Journal of Music Business Research (IJMBR) features one theoretical and two empirical papers on different aspects of music business research.

In the first article “A methodology for cultural music business research”, Lorenz Grünewald-Schukalla of the University of Applied Sciences of Media, Communication and Management Berlin proposes a promising methodology for cultural music business research. In the second article – “The impact of digitalisation on the recorded music consumption. An Estonian case study” – Juko-Mart Kõlar of the Estonian Business School in Tallinn analyses disparities in recorded music consumption among different age and gender groups in Estonia. The third article by Arilova A. Randrianasolo of the Boler School of Business at the John Carroll University in Ohio and Jeremiah Sala of the University of Missouri in Saint Louis link musicological analyses with econometrics. In “Song product characteristics and music commercial performance”, they investigate how tempo, song key and genre influence a song’s commercial performance. The book review by Daniel Nordgård of “The New Music Industries: Disruption and Discovery” by Diane Hughes, Guy Morrow, Sarah Keith and Mark L. Evans of Macquarie University Sydney rounds up the IJMBR’s April 2017 issue.

 

Volume 6, no 1, April 2017

Editorial by Peter Tschmuck, pp. 4-5

Lorenz Grünewald-Schukalla: A methodology for cultural music business research, pp. 6-34

Juko-Mart Kõlar: The impact of digitalisation on the recorded music consumption. An Estonian case study, pp. 35-50

Arilova A. Randrianasolo & Jeremiah Sala: Song product characteristics and music commercial performance, pp. 51-75

Book review by Daniel Nordgård: The New Music Industries: Disruption and Discovery by Diane Hughes, Guy Morrow, Sarah Keith and Mark L. Evans, pp. 76-78

 

06
May
10

The Radiohead Revolution?

The British alternative rock band Radiohead caused a sensation when they announced on their website on October 1, 2007 that the new album In Rainbows was completed and would be released in 10 days for free. Fans were instructed to obtain a registration code in order to download the new album in MP3-format. Music consumers were left to determine the price on their own – ranging from US$ 0.00 to US $ 99.99. The response was overwhelming, and within a few weeks more than 1.2 million downloads were counted. According to the Internet market research firm comScore, 38% of the fans paid an average of US $ 6 per album, which resulted in US$ 2.4 million in revenue. Is this business model really as revolutionary as it appears at first sight? Continue reading ‘The Radiohead Revolution?’




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