Music Experience and Behaviour in Young People in the UK

The study Music Experience and Behaviour in Young People is the third survey of its kind – after 2008 and 2009 – for 2011. After a presentation of the key findings of the study in the 3^rd Vienna Music Business Research Days, it’s now an honour and pleasure to exclusively present the results of the current study on the blog. The 2011 study is based on a comprehensive online survey of 1,888 of 14-24 year olds across the UK. The main conclusion of the current research is “(…) that when it comes to music and young people, everything is different, and yet everything is still the same”; compared to 2008 and 2009.

The key findings of the 2011 study are:

• The computer is no longer their main entertainment hub.
• Digital music collections are still huge.
• Digital music collections still contain 50 percent “free” music.
• Ownership is still important.
• Music is no longer the most popular entertainment type.
• There remains a very clear “value gap”.
• The popularity of file sharing has changed significantly.
• The 14-25 years olds are prepared to pay for digital music.
• But there are still challenges for streaming music online.
• Digital music consumption is still complex.
• They have a clear understanding and grasp of what copyright law is.

Please read further if you want to know more about the research results.

3rd Vienna Music Business Research Days on “New Music Consumption Behavior”, June 29-30, 2012

On June 29, 2012 the 3rd Vienna Music Business Research Days at the University of Music and Performing Arts Vienna will be opened with the Young Scholars’ Workshop at 9.00 am. Nineteen young academics from seven different countries will present current research results on different aspects of the music economy. The programme and most of the papers can found on the conference’s wepage.

On Fri, June 29 at 19.30 a discussion on the question “Are File Sharers Pirates?” will take place in Joseph Haydn-Hall. The student Joel Tenenbaum, who was sentenced to pay a compensation of US$ 675,000 for sharing 30 music files by an U.S.-court, will discuss this question with Robert Levine, author of the book “Free Ride. How Digital Parasites Are Destroying The Culture Business, And How The Culture Business Can Fight Back” conducted by Ö1 journalist Sabine Nikolay.

The Saturday morning is devoted to the presentation of recent studies on the music consumption behavior in Austria (by Michael Huber, University of Music and Performing Arts Vienna) and in the U.K. (by David Bahanovich and Dennis Collopy, University of Hertfordshire). In addition Carsten Winter (University of Music, Drama and Media Hanover) will talk about “Prosumers and Their New On-Demand-Music Culture”.

After the lunch break, Joel Waldfogel (University of Minnesota, U.S.) will highlight in his speech the relation of “Copyright Protection, Technological Change and the Quality of New Products”. This will lead us to a presentation by Rose-Marie Hunault of the French authority HADOPI, which screens internet connections in France to prevent the exchange of copyrighted material without prior agreement from the copyright holders. In the following panel discussion “Three Strikes and Out!”, Mrs. Hunault will discuss the efficiency and other aspects of the graduated response measures with music industry and IPR experts – Peter Jenner (music manager and WIPO consultant, U.K.), Martin Kretschmer, (Bournemouth University, U.K.) and Harald Hanisch (music producer and Austrian Composers’ Society) – under the guidance of heise online journalist Stefan Krempl.
The conference will be closed with the award for the best paper of the Young Scholars’ Workshop at 18.00.

For the programme please click here:
https://musicbusinessresearch.wordpress.com/vienna-music-business-research-days-2/

You can live stream the conference from Friday 19.30 on here:
MMS://mms.mdw.ac.at/musikwirtschaftsforschung_live

You can also find us on Facebook:
http://www.facebook.com/ViennaMusicBusinessResearchDays

And follow us on Twitter:
https://twitter.com/#!/VMBRD

Vienna Music Business Research Days, June 29-30, 2012 on
“New Music Consumption Behavior”
University of Music and Performing Arts Vienna
Joseph Haydn-Hall
Anton-von-Webern-Platz 1
1030 Vienna

Admission free, but please register under: music.business.research@gmail.com

Music Experience and Behavior in Young People in the UK – a workshop presentation

On 17 January 2011 Dennis Collopy and David Bahanovivh from the University of Hertfortshire presented the results of the panel study on “Music Experience and Behavior in Young People” in a workshop at the Institute of Culture Management and Culture Studies at University of Music and Performing Arts Vienna. Until now results are available for 2008 and 2009, but the next wave of interviews will be conducted in spring 2011.

Music Experience and Behavior in Young People, Survey results 2008

Music Experience and Behavior in Young People, Survey results 2009

Presentation of the 2008 and 2009 results 

In the following the results of both studies will be highlighed: