Posts Tagged ‘Parallel Worlds in the Music Industry


13th International Music Business Research Days in Retrospective


After the Poplive! project team of the Erasmus University Rotterdam had successfully organized the International Music Business Research Days 2021, the conference took place again this year at the mdw – University of Music and Performing Arts in Vienna. Based on the main topic of the partner conference – Parallel Societies – this year’s talks and discussions focused on “Parallel Worlds in the Music Industry” on 20 October 2022.

On the morning of the third day of the conference, Beate Flath from the University of Paderborn dealt with the “New Virtual Worlds for Music”. Based on case studies such as the avatar artist Hatsune Miku, the ABBA Voyage Music Hall in London and the concert performances of musicians in the video game Fortnite, Beate Flath showed that these virtual music applications are by no means parallel worlds, but are extensions or supplements to real music life. A kind of parallel world was also created by the numerous lockdowns during the COVID 19 pandemic in the past two years. The manifold effects of the pandemic are discussed in the recently published anthology “Rethinking the Music Business”, which was presented by Guy Morrow from the University of Melbourne. The subsequent panel discussion with Guy Morrow, Beate Flath, Zarja Peters and Daniel Nordgård referred to both the new virtual music worlds and the book presentation and tried to trace new developments in music business.

The afternoon, which was also the kick-off event for the conference “Parallel Societies” of IASMP-DACH and the Society for Popular Music Research (GfPM), was entirely dedicated to the topic “Parallel Worlds of Music Streaming”. Hyojung Sun (University of York) and David Hesmondhalgh (University of Leeds) addressed current developments in the music streaming economy in their presentations. Hyojung Sun’s keynote, entitled “Asset Economy in the Music Streaming Business”, focused on the current acquisitions of music catalogues by the music majors and new players such as the Hipgnosis Songs Fund. David Hesmondhalgh went on to show how the algorithms of music recommendation systems not only determine music selection, but can also foster social inequalities. These effects of the music streaming economy were then discussed in detail by the two keynote speakers with the Vienna-based musician Yasmo and the founder of the label collective Analogsoul, Fabian Schütze, under the direction of Hannes Tschürtz (ink music).

On the previous day, October 19, the Conference Track Day took place, in which researchers from Australia, Austria, Belgium, France, Germany, Italy, the Netherlands, Poland, Slovenia, Spain, Sweden and the USA presented and discussed current results of music industry and business research. Among the topics were the production network perspective in the music industry, the functioning of netlabels, the Internet of Musical Things, the live music industry in the Netherlands and the role of blockchain technology and NFTs in the music business.

The 13th International Music Business Research Days traditionally kicked off on the first day – October 18 – with the Young Scholars’ Workshop, in which PhD and master students from Canada, Trinidad & Tobago, the USA and the UK presented their projects and discussed them with mentors. The presentation of the Best Paper Award, this time to Farley J. Joseph from the University of the West Indies/Trinidad & Tobago for his paper entitled “Sustaining innovation: Online concert models in a post-COVID-19 Trinidad & Tobago”, amarked the end of the conference on October 20.

Continue reading ’13th International Music Business Research Days in Retrospective’


13th International Music Business Research Days 2022 on “Parallel Worlds in the Music Industry”


The 13th International Music Business Research Days will be held from October 18 to 20, 2022 at the mdw – University of Music and Performing Arts Vienna, Austria


Conference program 2022


Conference live stream for October 20, 2022


Registration & Ticketing


October 18: Young Scholars Workshop (14:00 – 17:30), Department of Cultural Management and Gender Studies (IKM)


October 19: Conference Track Day (09:00 – 17:30), Joseph Haydn-Hall & Fanny Hensel-Hall


October 20: Invited Conference Day, Joseph Haydn-Hall

10:00-10:15:   Welcome

10:15-11:00:   Keynote on “New Virtual Worlds for Music” by Beate Flath (University of Paderborn, Germany)

11:00-11:30: Refreshments

11:30-13:00: Book presentation and panel discussion on “Rethinking the Music Business” with Beate Flath (University of Paderborn, Germany), Zarja Peters (musician, IESA Paris, France), Guy Morrow (University of Melbourne, Australia), Daniel Nordgård (University of Agder, Norway) conducted by Peter Tschmuck (University of Music and Performing Arts Vienna, Austria)

13:00-14:00: Lunch Break

14:00-14:45: Keynote on “Parallel Worlds of Music Streaming” by Dave Hesmondhalgh (University of Leeds, UK) & Hyojung Sun (University of York, UK)

14:45-15:00: Refreshments

15:00-16:00: Panel discussion on “Parallel Worlds of Music Streaming?” with Dave Hesmondhalgh (University of Leeds, UK), Hyojung Sun (University of York, UK), Fabian Schütze (analogsoul, Leipzig, Germany), Yasmo (musician, Vienna, Austria) conducted by Hannes Tschürtz (ink Music, Vienna, Austria)


16:00: Awarding best paper of Young Scholars’ Workshop & Closing


Important dates

May 31, 2022                Abstract submission deadline

June 30, 2022                Notification of acceptance

September 15, 2022    Submission deadline for full papers

October 19, 2022         Conference day (paper sessions)

October 20, 2022         Conference day for invited speakers on “Parallel Worlds in the Music Industry”


Registration Fee

Registration ( will be open from July 1, 2022 to October 20,2022. There will be no refund after this date. The registration fee includes conference attendance, reception, coffee breaks and lunch on conference days as well as the Heurigen-Dinner on October 20, 2022.


  Full registration fee
Until August 31, 2022 (early bird) Euro 175,-
After August 31, 2022 Euro 225,-




mdw – University of Music and Performing Arts, Vienna

Anton-von-Webern-Platz 1, 1030 Vienna, Austria


November 2022




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