Posts Tagged ‘Philipp Grefer

09
Oct
20

The 11th Vienna Music Business Research Days 2020 in retrospective

The COVID-19 pandemic made it impossible to meet for the 11th Vienna Music Business Research Days at the University of Music and Performing Arts Vienna. Therefore the international conference on “Emerging Music Markets” went online and gathered conference guests from all around the globe to highlight the rising importance of music markets in Asia and Eastern European.

The first online event on September 21 was the 10th Anniversary Young Scholars’ Workshop, which offered a forum for junior scientists to present their master and PhD projects to renowned international music business researchers. Young scholars from Australia, Germany, Spain, Sweden and the Netherlands discussed their findings with their mentors’ and other workshop participants. At the end of the conference Laura Weinert of the Hanover University of Music, Drama and Media was rewarded for the Young Scholars’ Workshop best paper entitled “Music in the mediatised everyday life of young people”. Her contribution is considered to be published in the International Journal of Music Business Research (IJMBR).

The Conference Track Day on September 22 gathered music business researchers from Australia, Austria, Germany, the Netherlands and Sweden, who presented their research findings on a broad range of music business topics, such as digital ecosystems for micro music businesses, the role of fandom in artist promotion, the power of reputation of festival directors, the digital transformation of value creation in the music business and the impact of the COVID-19 pandemic on music consumption and the live music scene in Germany (see program).

The online conference continued on September 23 with the Invited Conference Day focusing on the main conference topic “Emerging Music Markets”. Bernie Cho, President of the Seoul-based artist & label services agency DFSB Kollective, gave a keynote on the “Hip Hype Reality of the Korean Music Market” and highlighted the hugh economic impact of K-Pop for the Korean but also international music markets. Philipp Grefer, who is the founder of the Beijing-based Future-Think-Tank WISE explained it the next keynote how the Chinese music market developed from more or less nothing into the seventh largest recorded music market worldwide. In the following talk, Achille Forler, who is the managing director of the Indian-based sound design agency Music Curator and member of the advisory board of the Indian Performing Right Society, highlighted the specifities of the Indian music market that is still dominated by the big Bollywood film companies. They all joined Weining Hung, co-founder of the LUCfest in Tainan/Taiwan for the panel discussion on “Emerging Music Markets in Asia” and discussed the growing economic but also cultural impact of Asia in the global music market and music industry.

The virtual afternoon conference session was devoted to Eastern European music markets. Dartsya Tarkovska, founder of music consulting agency Soundbuzz and co-founder of Music Export Ukraine, explained how the Ukrainian recorded music industry is structured and analysed the music streaming market in the Ukraine. Ania Kasperek, who founded the all-female Chimes Agency in Poland, highlighted then the specifities of the Polish music market, before Carina Sava of the Agentia de Vise in Bucharest showed how the Romanian music market works. In the following panel discussion on “Emerging Music Markets in Eastern Europe”, all three speakers highlighted again the differences and similarities of music markets in Central and Eastern Europe and discussed the future potential of these markets.

 

Continue reading ‘The 11th Vienna Music Business Research Days 2020 in retrospective’

15
Sep
20

Introducing our guests: Philipp Grefer (WISE, Beijing, China)

In times of the COVID-19 crisis it’s impossible to have an international conference with guests from all around the world in Vienna. Therefore, the 11th Vienna Music Business Research Days on “Emerging Music Markets” will be held as an online conference only. Nevertheless we will have exciting conference guests from Asian as well as Eastern European countries to highlight the specifities of emerging music markets in these regions. Find the program (Central European Summertime) here.

Philipp Grefer (WISE, Beijing, China) gives a keynote talk on the “Music Market in China” on September 23, 10:15-11:00 (CEST) and will then join the virtual panel discussion on “Emerging Music Markets in Asia” with Weining Hung (LUCfest, Tainan, Taiwan), Bernie Cho (DFSB Kollective, Seoul, South Korea) and Achille Forler (Music Curator and The Indian Performing Right Society, Mumbia, India).

In 2018 Philipp Grefer founded WISE – The Future Think Tank, (www.wisenotwise.com) in Beijing, bringing together thought leaders of the creative industries, science and tech to discuss how we will and should live in the Future.

He has been at the forefront of China´s music and events industry for over a decade – the only German and one of the few Westerners with such a deep experience in China’s music industry.

Since he first visited China in 2007 for the Midi Festival, he has worked at one of the world´s largest events, the EXPO 2010 Shanghai for German government institution GIZ, and co-founded his own music & creative agency / label FakeMusicMedia (FMM) / FakeLoveMusic (FLM)

He brought over 300 artists and speakers to China since (e.g Die Toten Hosen, Hot Chip, Royksopp) and has managed some of China´s best talents. Philipp has authored several reports about the Chinese Music Industry and consulted & curated for various brands and government organizations and is author of The China Music Industry Report.

He is fascinated by the possibilities of AI & VR for the creative sector and DJs sometimes under his moniker Metro Tokyo.

He holds a master in International Relations / Economics which he studied alongside Latin American Studies in Cologne and San Diego. Before coming to China he worked as a freelance journalist at Germany´s biggest broadcaster.

 

10
Sep
20

11th Vienna Music Business Research Days on “Emerging Music Markets”

The 11th Vienna Music Business Research Days on “Emerging Music Markets” will be held as an online only conference in times of the global COVID-19 crisis. Nevertheless we will have guests from all over the world to talk and discuss on emerging music markets in Asia and Eastern Europe.

 

Join the Zoom-conference here: ZOOM-LINK TO THE VIENNA MUSIC BUSINESS RESEARCH DAYS 2020

 

or stream us on:

Facebook: https://www.facebook.com/ViennaMusicBusinessResearchDays/

and YouTube: https://www.youtube.com/channel/UCSQ_kzb0cbCThmPLpGYNM6A

The conference day on September 23 will be also live video-streamed from 9:00-16:30 CEST at mdw’s Mediathek: https://live.mdw.ac.at/

 

The morning sessions of the conference day on September 23 will highlight the specifities of several booming Asian music markets. Bernie Cho from the DFSB Kollective in Seoul/South Korea will talk about the South Korean music market and the economic relevanve of K-Pop. In the following sesssion the founder of Fake Music Media, which organizes the WISE Festival in Beijing, Philipp Grefer, highlights the network of the Chinese music industry and music market. The music market in India, which is still driven by the Bollywood film studios, will be analyzed by Achille Forler from the Indian-based sound design agency Music Curator and The Indian Performing Right Society in Mumbai. All three speakers will then discuss with Weining Hung, founder and organizer of the LUCfest in Tainan/Taiwan on “Emerging Music Markets in Asia”.

In the afternoon of September 23, Carina Sava (Agentia de Vise, Bucharest/Romania), Ania Kasperek (Chimes Agency, Poland) and Dartsya Tarkowska (Soundbuzz & Music Export Ukraine, Kiev) will highlight the specifities of the music markets in Romania, Poland and the Ukraine in short presentions in order discuss the economic relevance and future development of “Emerging Eastern European Music Markets”.

The Vienna Music Business research Days will be opened on Sep. 21th with the Young Scholars’ Workshop for master and PhD students to present their research to renown music business researchers in a closed online workshop.

On Sep. 22th music business researchers from all around the world will present their findings on different music business/industry topics (see program).

 

Join the Zoom-conference here: ZOOM-LINK TO THE VIENNA MUSIC BUSINESS RESEARCH DAYS 2020

 

or stream us on:

Facebook: https://www.facebook.com/ViennaMusicBusinessResearchDays/

and YouTube: https://www.youtube.com/channel/UCSQ_kzb0cbCThmPLpGYNM6A

The conference day on September 23 will be also live video-streamed from 9:00-16:30 CEST at mdw’s Mediathek: https://live.mdw.ac.at/

Continue reading ’11th Vienna Music Business Research Days on “Emerging Music Markets”’




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