Posts Tagged ‘Rethinking the Music Business


13th International Music Business Research Days in Retrospective


After the Poplive! project team of the Erasmus University Rotterdam had successfully organized the International Music Business Research Days 2021, the conference took place again this year at the mdw – University of Music and Performing Arts in Vienna. Based on the main topic of the partner conference – Parallel Societies – this year’s talks and discussions focused on “Parallel Worlds in the Music Industry” on 20 October 2022.

On the morning of the third day of the conference, Beate Flath from the University of Paderborn dealt with the “New Virtual Worlds for Music”. Based on case studies such as the avatar artist Hatsune Miku, the ABBA Voyage Music Hall in London and the concert performances of musicians in the video game Fortnite, Beate Flath showed that these virtual music applications are by no means parallel worlds, but are extensions or supplements to real music life. A kind of parallel world was also created by the numerous lockdowns during the COVID 19 pandemic in the past two years. The manifold effects of the pandemic are discussed in the recently published anthology “Rethinking the Music Business”, which was presented by Guy Morrow from the University of Melbourne. The subsequent panel discussion with Guy Morrow, Beate Flath, Zarja Peters and Daniel Nordgård referred to both the new virtual music worlds and the book presentation and tried to trace new developments in music business.

The afternoon, which was also the kick-off event for the conference “Parallel Societies” of IASMP-DACH and the Society for Popular Music Research (GfPM), was entirely dedicated to the topic “Parallel Worlds of Music Streaming”. Hyojung Sun (University of York) and David Hesmondhalgh (University of Leeds) addressed current developments in the music streaming economy in their presentations. Hyojung Sun’s keynote, entitled “Asset Economy in the Music Streaming Business”, focused on the current acquisitions of music catalogues by the music majors and new players such as the Hipgnosis Songs Fund. David Hesmondhalgh went on to show how the algorithms of music recommendation systems not only determine music selection, but can also foster social inequalities. These effects of the music streaming economy were then discussed in detail by the two keynote speakers with the Vienna-based musician Yasmo and the founder of the label collective Analogsoul, Fabian Schütze, under the direction of Hannes Tschürtz (ink music).

On the previous day, October 19, the Conference Track Day took place, in which researchers from Australia, Austria, Belgium, France, Germany, Italy, the Netherlands, Poland, Slovenia, Spain, Sweden and the USA presented and discussed current results of music industry and business research. Among the topics were the production network perspective in the music industry, the functioning of netlabels, the Internet of Musical Things, the live music industry in the Netherlands and the role of blockchain technology and NFTs in the music business.

The 13th International Music Business Research Days traditionally kicked off on the first day – October 18 – with the Young Scholars’ Workshop, in which PhD and master students from Canada, Trinidad & Tobago, the USA and the UK presented their projects and discussed them with mentors. The presentation of the Best Paper Award, this time to Farley J. Joseph from the University of the West Indies/Trinidad & Tobago for his paper entitled “Sustaining innovation: Online concert models in a post-COVID-19 Trinidad & Tobago”, amarked the end of the conference on October 20.

Continue reading ’13th International Music Business Research Days in Retrospective’


Introducing our guests: Daniel Nordgård (University of Agder, Norway)

Foto Nordgard photo by Jørund Pedersen 2021

Photo: Jørund Pedersen 2021

Daniel Nordgård is the co-editor of the recently published book Rethinking the Music Business, which will be be presented by him along with Guy Morrow (University of Melbourne) in the conference’s morning session of October 20, 2022 at mdw – University of Music and Performing Arts Vienna.

Daniel Nordgård is associate professor at the University of Agder and also the author of the book The Music Business and Digital Impacts (2018). He has a broad background from music, foremost as musician and artist, but also has experience from concert promotion and festival management. Nordgård teaches music business and management at the University of Agder. His research is very much devoted to the music industry and the cultural industries, with a special emphasis on digital change. Nordgård holds several positions in different boards, nationally and internationally, including Gramo (Norwegian collecting society for neighboring rights), The Norwegian Film Institute, Gramart (The Norwegian featured artist organization). He also sits on the board of the International Music Business Research Association (IMBRA).


Introducing our guest: Guy Morrow (University of Melbourne, Australia)

Spectrum CareersDr Guy Morrow will present the new book “Rethinking the Music Business. Music Contexts, Rights, Data, and COVID-19“, which he has co-edited with Daniel Nordgård and Peter Tschmuck. He is also a participant in the following panel discussion with Beate Flath (University of Paderborn, Germany), Zaria Peters (IESA Paris, France) and Daniel Nordgård (University of Agder, Norway).

On October 19 he will give also a presentation entitled “Music artist managers: Remuneration, equity, and sustainability in the popular music ecology”.

Guy Morrow a Senior Lecturer in Arts and Cultural Management at the University of Melbourne. He has expertise in artist management with a research focus on the music business.

Guy’s current contract research project involves exploring the shifting ground beneath music artist manager remuneration for the Association of Artist Managers in Australia. Using cultural economic theory relating to incentives, this project is addressing questions of music artist manager motivation, remuneration and equity stakes within the new music industries. It is addressing the question of whether there is a music artist manager exodus from the music industries and, if there is one, whether this ‘brain drain’ could be addressed by providing better remuneration for music artist managers through deal structures that give them equity.

Guy’s is the author of the books ‘Designing the Music Business: Design Culture, Music Video and Virtual Reality‘ (Springer, 2020) and ‘Artist Management: Agility in the Creative and Cultural Industries‘ (Routledge, 2018) and he is board member and Secretary of the International Music Business Research Association  (IMBRA).

Guy also has a vast record of achievement in the creative and cultural industries and has worked with many of Australia’s best-known musicians within various popular music scenes through direct management, and also through music and design work. Along with his clients, Guy has received five Australian Recording Industry Association (ARIA) Awards, as well as Gold and Platinum Awards from ARIA.

November 2022




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