The US recorded music market in a long-term perspective, 1990-2016

The Recording Industry Association of America (RIAA) recently published the shipment figures for recorded music in the US for 2016. The statistics highlight a tremendous shift from selling music (CDs and downloads) to accessing music (by streaming services). In the US, music consumers paid for the first time more for music access by ad-supported and paid streaming services (US$ 3.9bn) than for CDs, music downloads and ringtones (US$ 3.5bn).

 

Figure 1: Selling and accessing music in the US, 1990-2016

Source: RIAA Year-End Industry Shipment and Revenue Statistics, reports 1990-2016

 

Thus, the US turned into a music streaming economy last year. It was a long way from a pure physical recorded music market in the 1990s to a yet digitized and music streaming driven market. The following blog entry identifies different periods of the US phonographic market and explains the driving forces of the change.

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The recorded music market in the US, 2000-2014

2014 seems to be the watershed year in the recorded music business in the US. According to the recently published sales figures (shipment value) of the Recording Industry Association of America (RIAA), the revenue of US $1.87bn from music streaming (SoundExchange distributions as well as subscription & ad-supported streaming) accounted for 41.4 percent of the digital music sales. Whereas music streaming revenue increased by 30 percent in 2014, digital album sales declined for the first time by 6.7 percent to US $1.16bn and digital singles’ sales by 10.2 percent to US $1.41bn. Additionally, the CD has become a by-product with a market share of just 27.4 percent (US $1.86bn). CD sales again decreased by 12.7 percent in 2014. All in all, digital music sales accounted for 66.5 percent of the US $6.78bn overall recorded music sales (except synchronization royalties). The total recorded music revenue slightly decreased by 0.4 percent compared to 2013.

 

In the following long-term analysis of the recorded music market in the US, the digitization process in past fourteen years is also highlighted as well as the tremendous change in the digital music market segment.