Posts Tagged ‘Vienna Music Business Research Days 2015


Music Business Research 2015 – in retrospective

Dear readers of the music business research blog,

2015 Music streaming was again the main topic in the music business. In June, Apple Inc. introduced the long rumoured music streaming portal Apple Music to the public. Instead of a freemium tier Apple Music is built around an online radio station – Beats 1 – and enables direct contact between musicians and fans by Artist Connect. Nevertheless, Taylor Swift was not amused. She threatened to withdraw her music catalogue from Apple Music as long as no licensing fees are paid to rights holders in the initial trail period. Apple’s VP of iTunes, Eddy Cue, immediately responded by Twitter to announce that Apple Inc. has changed its mind and “will pay artist for streaming, even during customer’s free trial period”. However, the conflict shows that the discussion on music streaming payments to artists will continue in 2016. An analysis on the blog already addressed that problem – Music Streaming Revisited – the Problem of Income Distribution – and even superstars cannot afford a living from music streaming revenues: Music Streaming Revisited – The Superstars’ Music Streaming Income. It was also highlighted on the blog that the main winners of the music streaming boom are the major recorded music labels which can successfully market their catalogues: Who Benefits from Spotify & Co.?

Before Apple Music was introduced to the public, premium music streaming service Tidal was launched by Jay-Z and 16 further superstars of the music business in March 2015. It remains to be seen if the music fans are prepared to pay a monthly fee of US $19.99 for high fidelity music streaming. The number of subscribers since Tidal’s launch tells a different story.

In November 2015, Google unveiled the first details on YouTube Red. YouTube Red is the successor of Music Key, which never made it out of the beta version. The new streaming service aims to successfully compete with Spotify & Co. 2016 will show if the dreams will come true.

It is striking, however, that all the new music streaming services lack a freemium tier. This nurtures speculations that the end of free music streaming is near what would be applauded by high ranking music industry representatives who regularly clamoured the dismissal of Freemium music streaming models in 2015. It is, however, questionable if a stop of free music streaming is the golden rule for the music business since most of the music streaming markets are not fully developed yet as highlighted in a blog entry: Music Streaming Revisited – the International Music Streaming Market 2014.

Although music streaming seems to stabilize the recorded music markets – see e.g. U.S. and Germany – the first signs of a market consolidations has become visible. The German music streaming pioneer Simfy had to close down and the U.S. based streaming platform rdio went bankrupt in 2015.

Investors, however, do not bet on music streaming services anymore as the panel discussion “Financing Music in the Digital Age” within the 6th Vienna Music Business Research Days highlighted. The international music business research conference that again was held at the University of Music and Performing Arts Vienna in cooperation with Waves Vienna Festival & Conference also addressed the question in a presentation and panel discussion if streaming is a relevant revenue source for opera houses and concert halls. And the economic relevance of crowdfunding for the music business was analysed in a keynote talk too.

Continue reading ‘Music Business Research 2015 – in retrospective’


6th Vienna Music Business Research Days, Sep. 29 – Oct.1, 2015

VMBRD-logoThe 6th Vienna Music Business Research traditionally start with the Young Scholars’ Workshop in the Large Conference Room of the Institute for Cultural Management and Cultural Studies (IKM) at 9:00am on September 29, 2015. Graduate and PhD students from Brazil, Ecuador, Germany, Hungary, Norway and Poland will present their theses in a closed workshop to highly regarded music business/industry research who will comment on and discuss the papers.

The second conference day on September 30, will be devoted to academic music business research in Joseph Haydn-Hall in the main building of the University of Music and Performing Arts Vienna from 9:00am to 18:00pm. Scholars from the Australia, Austria, China, Brazil, Germany, Iran, the Netherlands and Spain will highlight current results of their reseach on the music business/industry.

“Financing Music in the Digital Age” is the main topic of the third conference day in Joseph Haydn-Hall of the University of Music and Performing Arts Vienna  from 9:00am to 17:00pm on October 1. The conference day will be opened at by Dagmar Abfalter (University of Music and Performing Arts Vienna) with a paper – co-authored by Serge Poisson-de Haro (HEC Montreal) – answering the question is “Opera Streaming a New Revenue Source?” . In the following panel discussion – conducted by Dagmar AbfalterLuke O’Shaughnessy (The Oper Platform, Brussels), Christof Papousek (Cineplexx International GmbH, Vienna), Christopher Widauer (Vienna State Opera) and Robert Zimmermann (Berlin Phil Media GmbH of the Berlin Philharmonic Orchestra) will discuss on “The Economic Relevance of Classical Music Streaming” from 10:15-11:15.

Before lunch – from 11:45-12:30 – Kieran Garvey, Policy Programmes Manager and Research Associate at the Cambridge Centre for Alternative Finance, will highlight the role of “Alternative Financing of Music” with a special focus on music crowfunding.

After lunch – from 14:00-14:45 – start-up entreneur Andreas Mahringer and business “angelina” Selma Prodanovich will unveil the processes and structures behind start-up funding in a case study on the Viennese-based music start-up Record Bird.

Andreas and Selma will then participate in the following panel disuccion – conducted by journalist Jakob Steinschaden – on “Music Start-up Funding in the Digitized Music Economy”. The other panelists are Michael Breidenbrücker (co-founder of LastFM; speedinvest, Vienna and London) and Peter Jenner (Sincere Management, London).

The conference will be closed with awarding the best paper of the Young Scholars’ Workshop in Joseph Haydn-Hall of the University of Music and Performing Arts Vienna at 17:00 on October 1, 2015.


Find more details on the conference program here:


The conference day on October 1 will be audio live-streamed here: and please follow us on Twitter and Facebook.


Tickets for passive participation of EUR 40.- are available on Ticketgarden:

The tickets are also valid to visit the Waves Music Conference that also take place at University of Music and Performing Arts Vienna on October 1, 2015.


Conference site & how to get there

Ticketing and conference accomodation



Introducing our guests: Kieran Garvey (Cambridge University)

Foto Kieran GarveyThe 6th Vienna Music Business Research Days 2015 focus on “Financing Music in the Digital Age”. International experts and academics discuss new and alternative revenue sources for the music scene such as music streaming for the classic music business, crowdfunding and business angel funding.

Since Bryan Zhang cannot participate in the Vienna Music Business Research Days 2015 due to health problems, his colleague, Kieran Garvey, will talk about “Alterative Financing of Music” in Joseph Haydn-Hall from 11:45-12:30 on October 1.

Kieran Garvey is the Policy Programmes Manager and Research Associate at the Cambridge Centre for Alternative Finance, helping to coordinate and deliver the Centre’s world class, alternative finance benchmarking reports. He is also involved in developing the Centre’s policy development networks, seeking to balance the promotion of financial innovation in the industry, while also ensuring investor interests are safeguarded.

Previously, Kieran was the Head of Partnership at Crowdcube, a leading equity crowdfunding platform, where he helped establish their presence in London and Northern England. He was also responsible for sourcing and securing 40 companies that went on to raise over €20 million. His role focussed on building strategic partnerships with a wide array of organisations, supporting all manner of entrepreneurs across a wide range of sectors and stages.

Prior to this, Kieran was a Parliamentary Crowdfunding Advisor helping to establish the All-Party Parliamentary Group on Crowdfunding and Non-Bank Finance. He also ran the day-to-day operations of the UK Crowdfunding Association, representing all crowdfunding models to promote the sector as a valuable and viable means to raise funds to the public, press and policymakers. Before this, he established a microfinance venture in Vietnam, inspired by Kiva.


Introducing our guests: Robert Zimmermann (Berlin Phil Media GmbH)

Foto R. ZimmermannThe 6th Vienna Music Business Research Days 2015 focus on “Financing Music in the Digital Age”. International experts and academics discuss new and alternative revenue sources for the music scene such as music streaming for the classic music business, crowdfunding and business angel funding.

Robert Zimmermann, CEO of the Berlin Phil Media GmbH of the Berlin Philharmonic Orchestra, will join the panel discussion on “The Economic Relevance of Classical Music Streaming” in Joseph Haydn-Hall of the University of Music and Performing Arts Vienna from 10:15-11:15 on October 1, 2015.

Robert Zimmermann, management consultant and film producer with a long track record within the media industry, is the CEO of Berlin Phil Media GmbH and initiator of the Digital Concert Hall of the Berliner Philharmoniker. In this unprecedented online concert venue, all concerts of the Berliner Philharmoniker are broadcast live online and later become available within a video archive. This archive, a who is who of classical music, already boasts more than 320 concerts from seven seasons.

As manager and consultant, Mr. Zimmermann has worked on a wide variety of projects for prestigious clients such as Lufthansa, the World Bank Group and various international banks. He has held several posts as restructuring manager and is managing partner of eins54 Film GmbH.

As a film producer, he produced award-winning culture and music programs such as “One Night. One Life” and “Dichterliebe” which both feature Christine Schäfer. Mr. Zimmermann’s connection with the Berliner Philharmoniker goes back to his production of the silent movie “Le Sacre du Printemps” which was accompanied by the Berliner Philharmoniker and Sir Simon Rattle during Berlinale 2004.


Introducing our guests: Selma Prodanovich (brainswork, Vienna)

Foto Selma Prodanovic editedThe 6th Vienna Music Business Research Days 2015 focus on “Financing Music in the Digital Age”. International experts and academics discuss new and alternative revenue sources for the music scene such as music streaming for the classic music business, crowdfunding and business angel funding.

Selma Prodanovich, who a Vienna based business angel start-up funding expert, participates on the panel “Music Start-up Funding in the Digitized Music Economy” in Joseph Haydn Hall from 15:15-16:45 on Oct. 1, 2015.

The Start-up-Grand-Dame Selma Prodanovic is one of the most influential startup and new business developers in Europe. An entrepreneur, speaker, advisor, and angel investor, she is renowned for her ability to identify, develop, and connect business potential.

Selma supported over 300 startups and shaped the growth of the creative industries, the startup, and the business angel eco-systems in Austria and beyond. Selma is founder of Brainswork a most influential startup and investment consultancy acting worldwide. She is co-founder and board member of the Austrian Angel Investors Association and board member of the European Trade Association for Business Angels, Seed Funds and Early Stage Market Players (EBAN).

She initiated the one million startups worldwide campaign, established the Brainswork – Make a difference Award, founded IncrediblEurope 2049, and holds advisory and board member positions in a number of companies and organizations. Selma has pioneered various concepts such as Chief Networking Officer, the business development strategy brainsworking, and the Business-Angelina investment approach.

An inspiring speaker, Selma was over 1000 times on stage sharing her expertise in entrepreneurship, connecting, creativity, and innovation at universities, companies, and conferences. She edited and published the „Brainsbook on Networking” (2009) and her book “Between Steel and Chocolate – Inspiring Success Stories from Austria” was published in 2013. She was an investor in the Austrian startup TV show “2 minutes 2 million” and has media coverage in over 40 countries.

Selma believes that making a positive difference is a fundamental human right.

For her innovative approach to business and commitment to entrepreneurship and social change, Selma received numerous awards such as the Austrian “WOMAN Award” in 2006, the “100 World of Difference Award 2013” awarded by The International Alliance for Women in Washington and the “Veuve Clicquot Business Woman Award 2014”.

Born in Sarajevo, Bosnia-Herzegovina, Selma lived in several countries in Europe and North Africa and has been based in Vienna (Austria) since 1991. Educated at the University of Sarajevo, Saint Louis University in Madrid, and the Vienna University of Economics and Business Administration, Selma speaks five languages.

Selma is happily married to her first love and proud mother of two fantastic teenagers.




Call-for-papers: 6th Vienna Music Business Research Days

The 6th Vienna Music Business Research Days will be held at the University of Music and Performing Arts Vienna, Austria, from September 29 to October 01, 2015.

Music Business Research is an inter-discipline at the intersection of economic, artistic, cultural, social, legal, technological and further developments which contribute to the creation/production, dissemination/ distribution and reception/consumption of music. This interdisciplinary nature calls for methodological multiplicity and is open to scholars from all scientific areas.

The conference organizers invite scholars (from the postdoctoral level on) who have a research focus on music business/industry related topics to submit a paper proposal for the conference day on September 30, 2015: pdf-version of the call-for-papers

Indicative themes on all music business research areas, include, but not limited to:

  • Past, current and future developments in the music industry (recorded music industry, live music sector, music publishing, music retailing and wholesaling, music instruments industry etc.);
  • Music market research and music charts research;
  • The economic and social situation of musicians as well as the labor market for musicians;
  • The management of musicians and music institutions;
  • The marketing of music;
  • Music branding and sponsoring;
  • Public and private funding of the music sector (including new forms of music funding such as crowdfunding);
  • Case studies on music companies and other music institutions;
  • Legal aspects of the music business (contracts, copyright, competition law/policy etc.);
  • Music licensing and collecting societies;
  • Music media (radio, TV, online-based media etc.);
  • Economic aspects of music genres (classical, pop/rock, jazz, world music markets etc.);
  • Business-related music education;
  • Music export;

Gender issues can be included in almost every research topic mentioned above.

For further information , please click here:

Continue reading ‘Call-for-papers: 6th Vienna Music Business Research Days’


Call-for-papers: Young Scholars’ Workshop 2015

The Young Scholars’ Workshop (September 29, 2015), as part of the 6th Vienna Music Business Research Days (Vienna, Austria), invites once again young researchers to submit paper abstracts of all disciplines exploring questions that help understand economic and managerial problems as well as processes of the music business sector and in the field of music management. There are many questions that call for investigation and need to be discussed in music business research, for example:

  • What drives innovation in the music business sector?
  • How can we scientifically understand and differentiate music business models?
  • What do we know about critical success factors? Have success factors changed over time – and has music business (entrepreneurship) changed in general?
  • What rationalities affect this very “personal” industry?
  • Did the crisis change the management of music business?
  • What can we learn about the customer’s willingness to pay for music recordings or related goods?
  • Who will control the future music market, e.g., startups or Apple?
  • How can we understand the role of brands and the music industry?
  • And how can music business research support efforts for innovative business models?


These research questions are not exhaustive, papers may also address other aspects.

The workshop organizers Prof. Dr. Carsten Winter (Hanover University of Music, Drama and Media) and Prof. Dr. Peter Tschmuck (University of Music and Performing Arts Vienna) strongly encourage submissions from students at all levels of MA & PhD. Students are supposed to work on their MA or PhD thesis and discuss it with senior researchers of music business research.

Abstracts (of about 1,000 characters) are due by April 30, 2015, and full papers (15-30 pages) are due by August 31, 2015. Only abstracts and papers submitted on time will be considered.

A maximum of 6-8 papers will be selected for presentation to guarantee a workshop atmosphere. The sessions will combine paper presentations and discussions including interactive elements. Information on the acceptance of the paper proposal will be sent until June 1, 2015, at the latest.

Please email your submission to

Paper proposals and final papers must be submitted as pdf documents and should include contact information, at least affiliation, e-mail address, telephone number and postal address of the author(s).

Click here for a pdf-version of the call-for-papers


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