Posts Tagged ‘Wolfgang Senges


Introducing our guests: Wolfgang Senges (contentSphere, Berlin)

The 8th Vienna Music Business Research Days from Sep. 12-14, 2017 are devoted to the question “Unchaining the Digital Music Business?”. Over the past few years new gatekeeping processes in the digital music business have emerged and international music business experts, therefore, highlight the role of new and old gatekeepers as well as the impact of innovative technologies such as the blockchain on structures and processes in the musis biz. Find the program here.

Wolfgang Senges is the keynote speaker on “The Benefits and Challenges of Blockchain Technology in the Music Business” in Joseph-Haydn Hall at the University of Music and Performing Arts Vienna in the afternoon of Sep. 14. He will also moderate the following panel discussion “Unchaining the Digital Music Business?” that highlights the impact of blockchain technology but also other innovative technologies on the digital music business.

Wolfgang Senges is a freelance advisor in music and technology and co-founder of the Blockchain Working Group. Following up to positions in marketing and project management at software providers he co-curated all2gethernow and worked as Co-Head of Programme at Berlin Music Week. For promotional service Songpier he was in charge of marketing. He co-founded Cultural Commons Collecting Society SCE (C3S SCE) where he held the role of an Executive Director. Artists he worked with include Marillion, Martin Atkins, Amanda Palmer, Ingrid Chavez, Zoe Leela and Luci van Org. Core topics of his work are the evolution of technology and its impact on the music industry, and Blockchain in particular. Publications: “Innovative Geschäftsmodelle der Online-Distribution” (2008); “ContentSphere: Readings in Music and Technology” (2008-2017)[1]; “Blockchain als Chance der Verwertungsgesellschaften” (2017). Contact:





8th Vienna Music Business Research Days on “Unchaining the Digital Music Business?”

The 8th Vienna Music Business Research Days will be held again at the University of Music and Performing Arts Vienna from September 12-14, 2017. This year’s conference topic is “Unchaining the Digital Music?”. Digitization has brought music streaming to the centre of the music industry’s value-added network and new gatekeeping processes have been established by new and “old” players of music business.

The morning session of the the invited conference day on September 14, therefore, will focus on new gatekeeping process in the digital business with a introductory talk by Daniel Nordgård of University of Agder/Norway and a panel discussion with Sally Gross (Westminster University, London), Sarita Stewart (Mike Curb College of Entertainment & Music Business, Belmont University Nashville/USA), Scott Cohen (The Orchard, London and New York), Jake Beaumont-Nesbitt (International Music Managers Forum, London) moderated by Daniel Nordgård.

George Musgrave of the University of Westminster in London will wrap up the panel discussion with his talk on  “Control and Autonomy in the Digital Music Business” providing a model for new gatekeeping processes in the digital music industry.


In the afternoon session the keynotes by Paul Crick (Senior Managing Consultant, Digital Transformation, Media & Entertainment, IBM, Flintham/UK) and Wolfgang Senges (Strategic Consultant in Digital Media, ContentSphere, Berlin) will explain the fundamentals of blockchain technology and how it could disrupt the music industry again. Please read my blogpost “The Music Business in the Blockchain” to learn more about the impact of blockchain technology In the following panel discussion both keynote speakers will discuss the question “Unchaining the Digital Music Business?” by new technologies such as the blockchain with Carlotta de Ninni (Mycelia for Music Foundation, London), Kelly Snook (Professor of Media Arts Technology, University of Brighton/UK), Peter Harris (resonate, Berlin).

On September 12, the VMBR-Days 2017 will traditionally be opened by the  Young Scholars’ Workshop. Master and PhD students from Austria, Barbados, Canada, Germany, Serbia and South Africa will present their research result in a closed workshop to an international group of highly regarded music business researchers.

The next conference day on Sep. 13 will be devoted to a broad range of music business research papers submitted by academics from all around the globe.

Find the conference’s program – including registration details – here:


September 2017
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