5th Young Scholars’ Workshop

Vienna, September 29, 2015

 

Programme

Sep. 29th, 2015, 09:00-18:00

Large Conference Room at the Institute for Cultural Management and Cultural Studies (IKM), Anton-von-Webern-Platz 1, 1030 Vienna, Austria

 

09:00-09:15         Welcome address by Carsten Winter & Peter Tschmuck

 

EDM & YouTube

Chair: Carsten Winter (Hanover University of Music, Drama and Media, Germany)

09:15-10:00

Anita Jóri (Macromedia University of Applied Sciences Berlin): “Techo Language” –                               Understanding a Discourse Community

Mentoring and discussion: Beate Flath (University of Music and Performing Arts Vienna)

10:00-10:45

Joachim Haupt (Berlin University of Arts): The Parallel Industry – How YouTube Reframes the Business of Music

Mentoring and discussion: Balazs Bodo (University of Amsterdam)

 

10:45-11:00         Coffee Break

 

Social Media Marketing and Self-Management

Chair: Beate Flath (University of Music and Performing Arts Vienna)

11:00-11:45

Ewa Niezgoda (Jagiellonian University Kraków): Social Media Marketing and Classical Music

Mentoring and discussion: Dagmar Abfalter (University of Music and Performing Arts Vienna)

11:45-12:30

Jaqueline Soares Marques (Federal University of Rio Grande do Sul, Brazil): Learning to                               self-manage the career: a case study with singers of “Música Sertaneja – Brazilian Country Music”

Mentoring and discussion: Glaucia Peres da Silva (University of Duisburg-Essen)

 

12:30-14:00         Lunch Break

 

Music Branding

Chair: Dagmar Abfalter (University of Music and Performing Arts Vienna)

14:00-14:45

Lorenz Grünewald (University of Applied Sciences Berlin): On Distinguishing Artist and Brands

Mentoring and discussion: Juan D. Montoro-Pons (University of Valencia)

 

14:45-15:00         Coffee Break

 

The Organization of the Recording Industry

Chair: Michael Huber (University of Music and Performing Arts Vienna)

15:00-15:45

Abner Pérez (Universidad de las Americas Quito, Ecuador): Compulsory Licensing in the Recording Industry

Mentoring and discussion: Peter Tschmuck (University of Music and Performing Arts Vienna)

15:45-16:30

Krzysztof M. Michalak (University of Agder, Kristiansand, Norway): A Conceptual Framework for Research on Organizational Culture of a Record Company

Mentoring and discussion: Carsten Winter (Hanover University of Music, Drama and Media)

 

Workshop programme in pdf format

Conference site & how to get there

 

Organized by

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In cooperation with

logoENG1                   imsLOGOgrau     

DMM-Logo (geschnitten)                   HMKW-Logo

 


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