7th Young Scholars’ Workshop 2017

Vienna, September 12, 2017


Workshop Program (in pdf format)

The Young Scholars’ Workshop, as part of the 8th Vienna Music Business Research Days (Vienna, Austria), provides once again a platform for young researchers to present their research findings in a closed workshop to a selected group of academics.


Sep. 12th, 2017, 09:30-17:00

Large Conference Room at the Department of Cultural Management and Gender Studies (IKM), Anton-von-Webern-Platz 1, 1030 Vienna, Austria

09:30-09:45         Welcome address by Carsten Winter & Peter Tschmuck


Collaborative Music Practices

Chair: Dagmar Abfalter (University of Music and Performing Arts Vienna, Austria)

09:45-10:30: Benjamin Schiemer (Johannes Kepler University Linz, Austria): Virtual Songwriting: Fostering Creative Processes through “Challenge” and “Collaboration”

Mentoring and discussion: Carsten Winter (Hanover University of Music, Drama and Media, Germany)



10:30-11:00: Refreshments


Music Branding & Music Festival Attendance

Chair: Beate Flath (University of Paderborn, Germany)

11:00-11:45: Marija Maglov (University of Arts, Belgrade, Serbia): Strategies of Popularization of Classical Music and the Role of Brands

Mentoring and discussion: Dagmar Abfalter (University of Music and Performing Arts Vienna, Austria)

11:45-12:30: Dominik Nösner (University of Paderborn, Germany): Motivations for German Popular Music Festival Attendance

Mentoring and discussion: Michael Huber (University of Music and Performing Arts Vienna, Austria)


12:30-13:30: Lunch Break


Value Creation in the Music Industry

Chair: Carsten Winter (Hanover University of Music, Drama and Media, Germany)

13:30-14:15: Erica K. Smith (University of Agder, Kristiansand, Norway): Redefining the Collective Management Organisation: Ensuring the Future Sustainability and Relevance of CMOs in the English-speaking Caribbean and the Caribbean Music Industry

Mentoring and discussion: Sally Gross (University of Westminster London, UK)

14:15-15:00: Patrick Twaddle (York University, Toronto, Canada): Theoretical Implications of Blockchain Systems on Economic Value Creation in Recorded Music

Mentoring and discussion: Peter Tschmuck (University of Music and Performing Arts Vienna, Austria)


15:00-15:30: Refreshments


Transformation Processes in the Music Industry

Chair: Peter Tschmuck (University of Music and Performing Arts Vienna, Austria)

15:30-16:15: Felicitas Cardenas Carbajal (Hanover University of Music, Drama and Media, Germany): Who, how and why and with what consequences innovates through YouTube the music industry

Mentoring and discussion: Sarita Stewart (Belmont University Nashville, USA)

16:15-17:00: David L. Lephoto (University of the Witwatersrand, Johannesburg, South Africa): Digital Music in South Africa: Factors Inhibiting or Contributing to the Adoption of Digital Music Services

Mentoring and discussion: Peter Jenner (University of Hertfordshire, UK)


Abstracts (of about 1,000 characters) were due by March 31, 2017 (call-for-papers is closed now), and full papers (15-30 pages) are due by July 31, 2017. 

A maximum of 8 papers was selected for presentation to guarantee a workshop atmosphere. The sessions will combine paper presentations and discussions including interactive elements. Information on the acceptance of the paper proposal were sent on May 15, 2017.

For further question please contact viennamusicresearch@hmkw.de

Final papers must be submitted as pdf documents and should include contact information, at least affiliation, e-mail address, telephone number and postal address of the author(s).


Organized by










In cooperation with

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