Allen, Paul, Amy Macy and Tom Hutchinson, 2010, Record Label Marketing. Amsterdam and Oxford: Focal Press.

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Bronner, Kai und Rainer Hirt (ed), 2007, Audio-Branding. Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft. München:Verlag Reinhard Fischer.

Conen, Michael, 1995, Tonträgermarketing. Marktdynamik und Anpassungsmanagement. Wiesbaden: DUV.

Engh, Marcel, 2006, Popstars als Marke, Identitätsorientiertes Markenmanagement für die musikindustrielle Künstlerentwicklung und -vermarktung. Wiesbaden: DUV.

Hutchison, Tom, 2008, Web Marketing for the Music Business. Amsterdam and Oxford: Focal Press.

King, Mike, 2009, Music Marketing. Press, Distribution and Retail. Boston: Berklee Music.

Kook, Jan-Magnus, 2006, Markenbildung in der Musikindustrie, Stars, Künstler und Labels als Marke. Saarbrücken: VDM Verlag Dr. Müller.

Lathrop, Tad, 2007, This Business of Global Music Marketing: Global Strategies for Maximizing Your Music’s Popularity and Profits. New York: Billboard Books.

Lathrop, Tad and Jim Pettigrew, 2003, This Business of Music Marketing & Promotion. A practical Guide to Planning and Producing a Complete Marketing Campaign for Selling Music to the Listening Public. New York: Billboard Books.

Ringe, Cornelius, 2005,  Audio Branding: Musik als Markenzeichen von Unternehmen. Berlin: VDM-Verlag Dr. Müller.

Steiner, Paul, 2009, Sound Branding. Grundlagen der akustischen Markenführung. Wiesbaden: Gabler. (Rezension)

Straka, Martin, 2007, Audio-Branding im aktuellen Kontext der Marken-Kommunikation. Hamburg: Diplomica.

Summers, Jodi, 2004, Making and Marketing Music. The Musician’s Guide to Financing, Distributing, and Promoting Albums. New York: Allworth Press.

Theede, Michael, 2007, Management und Marketing von Konzerthäusern. Frankfurt am Main etc.: Peter Lang Verlag.

Summers, Jodi, 2004, Making and Marketing Music. The Musician’s Guide to Financing, Distributing, and Promoting Albums. New York: Allworth Press.

Wetzel, Rene and Julie Cauret, 2012, Online Marketing für die Musikbranche. Toolbox zur Online-Künstlervermarktung. München: Musikmarkt Verlag.

October 2015
« Sep    




  • Peter now closes the conference. Have a nice evening everybody. See you next year at the #vmbrd + Stay informed via 3 days ago
  • It was a close race. The winner is Abner Pérez from the Universidad de las Americas - Quito, Ecuador. Congratulations! 3 days ago
  • Last but not least. Peter Tschmuck and Carsten Winter will award the winner of the Young Scholar Award now. 3 days ago
  • JS: Is wrapping up the panel discussion. Thanks to panel, the audience, the questions and comments. Have a nice evening! 3 days ago
  • PJ: We need it and it has to be done. The law could change the record companies. MB: Do it with a VC. PJ: Yes partly but law stays important 3 days ago



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