31
Jan
16

The Global Music Publishing Market – An Analysis

In a Music Business World Wide article[1], music industry analyst Will Page calculated a value of US $11.34bn for the global music publishing market in 2014. The number comprises of US $7.55bn for the collection of performance fees, US $1.32bn for mechanical collections and US $0.35bn for private copying collections by CISAC[2] members and US $0.42bn for non-CISAC mechanical collections (e.g. Harry Fox Agency collections). Further US $1.70bn of revenue have to be added for music directly licensed by the publishers (“grand rights” and synchronisation rights).

 

Figure 1: The global value of the music publishing market in 2014

Figure 1 - The global value of the music publishing market in 2014

Source: After Music Business World Wide, “$25 billion: The best number to happen to the global music business in a very long time”, December 10, 2015 (retrieved January 19, 2016)

 

The analysis highlights that music publishing is as relevant as the recorded music industry with a global market volume of about US$ 15bn. Therefore, this blog post analysis the global music publishing market in a long-term perspective and investigates economic relevance of music publishing for the music majors – Universal Music Group, Sony Music Entertainment and Warner Music Group – as well as the structure of the global music publishing market.

Continue reading ‘The Global Music Publishing Market – An Analysis’

01
Jan
16

Music Business Research 2015 – in retrospective

Dear readers of the music business research blog,

2015 Music streaming was again the main topic in the music business. In June, Apple Inc. introduced the long rumoured music streaming portal Apple Music to the public. Instead of a freemium tier Apple Music is built around an online radio station – Beats 1 – and enables direct contact between musicians and fans by Artist Connect. Nevertheless, Taylor Swift was not amused. She threatened to withdraw her music catalogue from Apple Music as long as no licensing fees are paid to rights holders in the initial trail period. Apple’s VP of iTunes, Eddy Cue, immediately responded by Twitter to announce that Apple Inc. has changed its mind and “will pay artist for streaming, even during customer’s free trial period”. However, the conflict shows that the discussion on music streaming payments to artists will continue in 2016. An analysis on the blog already addressed that problem – Music Streaming Revisited – the Problem of Income Distribution – and even superstars cannot afford a living from music streaming revenues: Music Streaming Revisited – The Superstars’ Music Streaming Income. It was also highlighted on the blog that the main winners of the music streaming boom are the major recorded music labels which can successfully market their catalogues: Who Benefits from Spotify & Co.?

Before Apple Music was introduced to the public, premium music streaming service Tidal was launched by Jay-Z and 16 further superstars of the music business in March 2015. It remains to be seen if the music fans are prepared to pay a monthly fee of US $19.99 for high fidelity music streaming. The number of subscribers since Tidal’s launch tells a different story.

In November 2015, Google unveiled the first details on YouTube Red. YouTube Red is the successor of Music Key, which never made it out of the beta version. The new streaming service aims to successfully compete with Spotify & Co. 2016 will show if the dreams will come true.

It is striking, however, that all the new music streaming services lack a freemium tier. This nurtures speculations that the end of free music streaming is near what would be applauded by high ranking music industry representatives who regularly clamoured the dismissal of Freemium music streaming models in 2015. It is, however, questionable if a stop of free music streaming is the golden rule for the music business since most of the music streaming markets are not fully developed yet as highlighted in a blog entry: Music Streaming Revisited – the International Music Streaming Market 2014.

Although music streaming seems to stabilize the recorded music markets – see e.g. U.S. and Germany – the first signs of a market consolidations has become visible. The German music streaming pioneer Simfy had to close down and the U.S. based streaming platform rdio went bankrupt in 2015.

Investors, however, do not bet on music streaming services anymore as the panel discussion “Financing Music in the Digital Age” within the 6th Vienna Music Business Research Days highlighted. The international music business research conference that again was held at the University of Music and Performing Arts Vienna in cooperation with Waves Vienna Festival & Conference also addressed the question in a presentation and panel discussion if streaming is a relevant revenue source for opera houses and concert halls. And the economic relevance of crowdfunding for the music business was analysed in a keynote talk too.

Continue reading ‘Music Business Research 2015 – in retrospective’

21
Dec
15

Call for Papers: 7th Vienna Music Business Research Days 2016

The 7th Vienna Music Business Research Days will be held at the University of Music and Performing Arts Vienna, Austria, from September 27 to 29, 2016.

Music Business Research is an inter-discipline at the intersection of economic, artistic, cultural, social, legal, technological and further developments which contribute to the creation/production, dissemination/ distribution and reception/consumption of music. This interdisciplinary nature calls for methodological multiplicity and is open to scholars from all scientific areas.

The conference organizers invite scholars (from the postdoctoral level on) who have a research focus on music business/industry related topics to submit a paper proposal for the conference day on September 28, 2016.

Indicative themes on all music business research areas, include, but not limited to:

  • Self-management and career development (institutional and private) of music artists
  • Past, current and future developments in the music industry (recorded music industry, live music sector, music publishing, music retailing and wholesaling, music instruments industry etc.);
  • Music market research and music charts research;
  • The economic and social situation of musicians as well as the labor market for musicians;
  • The management of musicians and music institutions;
  • The marketing of music;
  • Music branding and sponsoring;
  • Public and private funding of the music sector (including new forms of music funding such as crowdfunding);
  • Case studies on music companies and other music institutions;
  • Legal aspects of the music business (contracts, copyright, competition law/policy etc.);
  • Music licensing and collecting societies;
  • Music media (radio, TV, online-based media etc.);
  • Economic aspects of music genres (classical, pop/rock, jazz, world music markets etc.);
  • Business-related music education;
  • Music export;

Gender issues are welcome and can be included in almost every research topic mentioned above.

 

Submission

Please send an abstract of your proposal to vmbrdays@gmail.com no later than April 30, 2016.

All submissions must include a Title, Authors (names, affiliations, e-mails of all authors and a notation (*) of the corresponding author), an abstract of 1,000-1,500 words and 3-5 keywords. Abstracts must be submitted in English, as a MS Word file (*.doc or *.docx) or *.pdf file, and include:

  • Objectives of the research
  • Brief description of the disciplinary/theoretical context/background
  • Research questions and/or hypotheses
  • Methodology
  • Main or expected conclusions / contribution
  • Main references

Abstracts will be subject to a double-blind peer-review process by an international jury, and authors will be notified of acceptance by June 01, 2016.

Final papers should not exceed 7,000 words (including abstracts, figures, tables, references and appendices) and follow the author guidelines of the International Journal of Music Business Research (IJMBR). The best paper will be offered publication in IJMBR.

Continue reading ‘Call for Papers: 7th Vienna Music Business Research Days 2016’

21
Dec
15

Call-for-papers: Young Scholars’ Workshop 2016

The Young Scholars’ Workshop, as part of the 7th Vienna Music Business Research Days (Vienna, Austria), invites once again young researchers to submit paper abstracts of all disciplines exploring questions that help understand economic and managerial problems as well as processes of the music business sector and in the field of music management. There are many questions that call for investigation and need to be discussed in music business research, for example:

  • What drives innovation in the music business sector?
  • How can we scientifically understand and differentiate music business models?
  • What do we know about critical success factors? Have success factors changed over time – and has music business (entrepreneurship) changed in general?
  • What rationalities affect this very “personal” industry?
  • What does it mean to be self-managed in the music business?
  • What can we learn about the customer’s willingness to pay for music recordings or related goods?
  • Who will control the future music market, e.g., startups or Apple?
  • How can we understand the role of brands and the music industry?
  • And how can music business research support efforts for innovative business models?

 

These research questions are not exhaustive, papers may also address other aspects.

The workshop organizers Prof. Dr. Carsten Winter (Hanover University of Music, Drama and Media) and Prof. Dr. Peter Tschmuck (University of Music and Performing Arts Vienna) strongly encourage submissions from students at all levels of MA & PhD. Students are supposed to work on their MA or PhD thesis and discuss it with senior researchers of music business research.

Abstracts (of about 1,000 characters) are due by April 30, 2016, and full papers (15-30 pages) are due by August 31, 2016. Only abstracts and papers submitted on time will be considered.

A maximum of 6-8 papers will be selected for presentation to guarantee a workshop atmosphere. The sessions will combine paper presentations and discussions including interactive elements. Information on the acceptance of the paper proposal will be sent until June 1, 2016, at the latest.

Please email your submission to viennamusicresearch@hmkw.de

Paper proposals and final papers must be submitted as pdf documents and should include contact information, at least affiliation, e-mail address, telephone number and postal address of the author(s).

Click here for a pdf-version of the call-for-papers

 

Organized by

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In cooperation with

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27
Oct
15

International Journal of Music Business Research – October 2015, vol. 4, no. 2

For the first time the IJMBR is published  by the International Music Business Research Association (IMBRA) that was founded on Oct. 2nd, 2015 at the University of Music and Performing Arts Vienna/Austria. The October 2015 issue opens with a fundamental article, “Life is live: Experiencing music in the digital age”, by Beate Flath of University of Paderborn/Germany. She highlights how digitisation has dramatically changed the experience of music reception. Based on Alvin Toffler’s concept of prosumption, she argues that the separation between active music producers and passive music consumers has become porous. José M. Alvarez-Monzoncillo and Juan Calvi of the Rey Juan Carlos University in Madrid/Spain contribute the second article on “Music consumption in Spain: From analogue to digital in the shaping of music”. They argue that consumption of digital music takes place in a new type of mass market, that is even more concentrated than in the decades before. They based their arguments on a comparative study indicating that there is no difference between music consumed on digital channels, on the radio or in physical formats. The October issue closes with “The Evolution of music blogs: From a fan’s passion to a promotional outlet” by Beatrice Jetto of the University of Technology and Charles Sturt University in Sydney/Australia. She argues that record labels “went from suing blogs for digital copyright infringements to collaborating with them for the promotion of their artists”. She highlights four different phases in the evolution of music blogging: (1) the amateur phase; (2) the diversification phase; (3) the promotional phase and (4) the professional phase.

 

Volume 4, no 2, October 2015

Editorial by Peter Tschmuck, pp. 4-6

Beate Flath: Life is live: Experiencing music in the digital age, pp. 7-26

José María Álvarez Monzoncillo & Juan Calvi: Music consumption in Spain: From analogue to digital in the shaping of music, pp. 27-48

Beatrice Jetto: The evolution of music blogs: From a fan’s passion to a promotional outlet, pp. 49-72

 

 

 

09
Oct
15

6th Vienna Music Business Research Days in Retrospective

VMBRD-logo“Financing Music in the Digital Age” was this year’s main topic of the 6th Vienna Music Business Research Days 2015 held at the University of Music and Performing Arts Vienna. International music experts and music business researchers approached this topic from different perspectives on the third conference day on Oct. 1.

However, the conference started with the Young Scholars’ Workshop on September 29. Graduate and PhD students from Brazil, Ecuador, Germany, Hungary, Norway and Poland presented their theses in a closed workshop in group of highly regarded music business/industry researchers. The best paper of the Young Scholars’ Workshop was awarded to Abner Pérez of the Universidad de las Americas Quito, Ecuador for his paper “Compulsory Licensing in the Recording Industry”. The paper will be published in the International Journal of Music Business Research (IJMBR).

The second conference day on September 30, was devoted to academic music business research. Scholars from the Australia, Austria, China, Brazil, Germany, the Netherlands and Spain highlighted in their papers the results of their music business/industry research.

The third conference day was then held in cooperation with the Waves Music Festival & Conference, Vienna & Bratislava.

For a detailed coverage of the entire conference– including most of the papers and presentation slides as well as the audio and video streams of almost all talks and discussions of Oct 1 – please click here.

Continue reading ‘6th Vienna Music Business Research Days in Retrospective’

28
Sep
15

6th Vienna Music Business Research Days, Sep. 29 – Oct.1, 2015

VMBRD-logoThe 6th Vienna Music Business Research traditionally start with the Young Scholars’ Workshop in the Large Conference Room of the Institute for Cultural Management and Cultural Studies (IKM) at 9:00am on September 29, 2015. Graduate and PhD students from Brazil, Ecuador, Germany, Hungary, Norway and Poland will present their theses in a closed workshop to highly regarded music business/industry research who will comment on and discuss the papers.

The second conference day on September 30, will be devoted to academic music business research in Joseph Haydn-Hall in the main building of the University of Music and Performing Arts Vienna from 9:00am to 18:00pm. Scholars from the Australia, Austria, China, Brazil, Germany, Iran, the Netherlands and Spain will highlight current results of their reseach on the music business/industry.

“Financing Music in the Digital Age” is the main topic of the third conference day in Joseph Haydn-Hall of the University of Music and Performing Arts Vienna  from 9:00am to 17:00pm on October 1. The conference day will be opened at by Dagmar Abfalter (University of Music and Performing Arts Vienna) with a paper – co-authored by Serge Poisson-de Haro (HEC Montreal) – answering the question is “Opera Streaming a New Revenue Source?” . In the following panel discussion – conducted by Dagmar AbfalterLuke O’Shaughnessy (The Oper Platform, Brussels), Christof Papousek (Cineplexx International GmbH, Vienna), Christopher Widauer (Vienna State Opera) and Robert Zimmermann (Berlin Phil Media GmbH of the Berlin Philharmonic Orchestra) will discuss on “The Economic Relevance of Classical Music Streaming” from 10:15-11:15.

Before lunch – from 11:45-12:30 – Kieran Garvey, Policy Programmes Manager and Research Associate at the Cambridge Centre for Alternative Finance, will highlight the role of “Alternative Financing of Music” with a special focus on music crowfunding.

After lunch – from 14:00-14:45 – start-up entreneur Andreas Mahringer and business “angelina” Selma Prodanovich will unveil the processes and structures behind start-up funding in a case study on the Viennese-based music start-up Record Bird.

Andreas and Selma will then participate in the following panel disuccion – conducted by journalist Jakob Steinschaden – on “Music Start-up Funding in the Digitized Music Economy”. The other panelists are Michael Breidenbrücker (co-founder of LastFM; speedinvest, Vienna and London) and Peter Jenner (Sincere Management, London).

The conference will be closed with awarding the best paper of the Young Scholars’ Workshop in Joseph Haydn-Hall of the University of Music and Performing Arts Vienna at 17:00 on October 1, 2015.

 

Find more details on the conference program here: https://musicbusinessresearch.wordpress.com/vienna-music-business-research-days-2/

 

The conference day on October 1 will be audio live-streamed here: http://www.mdw.ac.at/mdwMediathek/livestream/ and please follow us on Twitter and Facebook.

 

Tickets for passive participation of EUR 40.- are available on Ticketgarden: https://www.ticketgarden.com/en-at/tickets/vienna-music-business-research-days-2015/

The tickets are also valid to visit the Waves Music Conference that also take place at University of Music and Performing Arts Vienna on October 1, 2015.

 

Conference site & how to get there

Ticketing and conference accomodation

 




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