Posts Tagged ‘music streaming


Music Business Research 2019 – in retrospective

Dear all,

Music streaming has been still on the rise in 2019 as an international market analysis highlights. However, a closer look unveils that in some markets – especially in Scandinavia (part 1, part 2, part 3) – the streaming markets have matured and will be soon saturated. Therefore we can expect a market consolidation in 2020 with some stand-alone music streaming services disappearing. Spotify seems to be “to big to fail”, however, it will rely on strong partners to back the Swedish company in rough sea.

The Universal Music Group (UMG) will have a strong partner in 2020. Today it was announced that a consortium led by Chinese Tencent Holdings will buy up a 10% stake of UMG from the French parent company Vivendi. Since the world`s largest recording company will be partly owned by a Chinese conglomerate this could be a game changer in the music industry and the Chinese recorded music market will become even more relevant for the international music business. This blog will be the place to analyse the new situation.

And Asia will be also in the focus of the 11th Vienna Music Business Research Days on “Emerging Music Markets”, which will be held from September 21-23, 2020 at the mdw – University of Music and Performing Arts Vienna. We expect keynotes on the Chinese, Indian and South Korean music markets as well as short presentations and panel discussion on several Eastern European markets. The call-for-paper for the Young Scholars’ Workshop on Sep. 21 and the Conference Track Day on Sep. 22 are already open for submissions of abstracts.

Continue reading ‘Music Business Research 2019 – in retrospective’


The 10th Vienna Music Business Research Days 2019 in retrospective

At the 10th anniversary Vienna Music Business Research Days music business researchers and music industry representatives from around the globe looked into the crystal ball to highlight and discuss the “Future of the Music Business”.

The Young Scholars Workshop traditionally opened the conference as a forum for master and PhD students to present and discuss their research results with renown international music business scientists. This year two papers were awarded by an international jury with the first prize: “THE NEW MAGIC PEOPLE: An Ethnographic Study of East London’s Cultural Workers at Shoreditch House” by Sam Edrisi of Westminster University and King’s College London and “Creativity, Constraints, and Copyright – Hired Music Guns and the Case of Soundalikes” by Konstantin Hondros of the University Duisburg-Essen. Both papers are considered tob e published in the International Journal of Music Business Research (IJMBR).

On the following Conference Track Day, music business researchers from Australia, Austria, Germany, Italy, the Netherlands, Norway, Romenia, Spain, South Africa, UK and the US presented their research results on a broad range of music business topics, such as gender aspects in the classical music sphere, the live music business in the Netherlands, self-management and entrepreneurship of musicians, the demand for music in the music streaming age, music branding, music labour markets and music education issues (see program).

The final Invited Conference Day on September 13th focused on the conference main topic the “Future of the Music Business”. The London-based entertainment lawyer Cliff Fluet held the introductory keynote “The Music Business & Technology – How Their Past and Present will Dictate Their Future” and joined the following panel discussion on “The Future of Music Copyright” with Ros Lynch (Intellectual Property Office, London) and the blockchain start-up founder Steve Stewart (vezt, Los Angeles), moderated by Sally Gross (University of Westminster, London). The panelists discussed the impact of new technologies such as the blockchain and artificial intellectual on copyright legislation.

Michael Smellie, the former COO of Sony/BMG and Australian start-up investor, closed the morning session by looking back into the music industry’s recent past with his keynote on the music industry’s “Seven Deadly Sins” to learn more about the industry’s future.


After the lunch break Paul O’Hagan of the University of Ulster had a conversation with music manager Peter Jenner on the concept of label service contracts, which Peter Jenner introduced by signing Billy Bragg to Cooking Vinyl. Label service contracts have become very popular among superstars such as Taylor Swift, since there is no need to contract away all rights to the labels. Peter Jenner was also a mastermind and initiator of the “Music 2025” project, which was introduced for the first to the public by him and Dennis Collopy (University of Hertfordshire, UK) in 2014 at the Vienna Music Business Research Days. This year Dennis Collopy presented the project’s results to an international audience.

In the following keynote “What Are the Key Drivers of Growth in Music Streaming?” music industry analyst Chris Carey outlined the past, present and future developments in the music streaming economy. This was a good starting point for the final panel discussion on “Future of the Music Business – What’s Next after Music Streaming?” with Rebecca Brook (music industry consultant, London), Chris Carey (Media Insight Consulting, London), Phil Graham (University of the Sunshine Coast, Australia) and Michael Smellie (start-up investor, Australia), moderated by Dennis Collopy (University of Hertfordshire).

The 10th Vienna Music Business Research Days were supplemented by a book presentation event in the evening of September 11th. Daniel Nordgård of the University of Agder in Kristiansand/Norway presented the first volume of the Springer book series “Music Business Research” entitled The Music Business and Digital Impacts. Innovations and Disruptions in the Music Industries. Phil Graham of the University of the Sunshine Coast/Australia followed with the presentation of the book series’ second volume Music, Management, Marketing, and Law. Interviews Across the Music Business Value Chain. Subsequently both authors joined a panel discussion on “Big Data in the Music Business” with the Vienna-based start-up entrepreneur Nermina Mumic and music manager Peter Jenner.

Continue reading ‘The 10th Vienna Music Business Research Days 2019 in retrospective’


10th Anniversary Music Business Research Days 2019 on “Future of the Music Business”

The Vienna Music Business Research Days conference celebrates its 10th birthday this year by looking into the past to learn more about the future of the music business. In the past ten years the VMBR-Days were a platform for forward looking and controversial music industry topics. In 2011, Dagfinn Bach highlighted the high CO2 emissions of music streaming compared to music downloads – a topic, which has become highly relevant in the times of climate change. In the same year the founder of the German music streaming service Simfy, Steffen Wicker, and then PRS for Music chief economist, Will Page, who later joined Spotify, discussed if music streaming would be the next big thing in the music industry. In 2013, Mike Michalke introduced the project of a creative commons collecting society, which was established a few years later as the Cultural Commons Collecting Society (C3S) in Germany. Also in 2013 international experts, among them the doyen of intellectual property rights research, Adolf Dietz, discussed how copyright legislation has to be adapted to new technological and social challenges. Some of the proposals, which were discussed in Vienna, later entered the recently enacted EU Copyright Directive. In 2015, alternative instruments to finance music projects such as crowdfunding, angel investment and start-up funding, which are common practice now, were highlighted by keynotes and panel discussions. In 2017, the blockchain technology and its impact on the music business was in the focus of the 8th Vienna Music Business Research Days. And further topics such as the live music and concert business, self-management of artists, new music consumption behavior and music file sharing were discussed in the past years.

In 2019, some of the topics will be resumed in the 10th anniversary conference. After a keynote by London-based copyright lawyer Cliff Fluet of Lewis Silkin LLP, he will discuss on “The Future of Music Copyright” with Karl Ryan (Government Affairs and Public Policy, Google UK), Ros Lynch (Intellectual Property Office, London, UK) and Steve Stewart (vezt, Los Angeles, USA).

The former COO of Sony/BMG and Australian start-up investor Michael Smellie will look back in the recent history of the music industry by highlighting the music industry’s “Seven Deadly Sins”. In the afternoon, Paul O’Hagan (Ulster University, UK) and music manager Peter Jenner (Pink Floyd, The Clash, Billy Bragg) will discuss the future of artist contracts in the recorded music business, before Peter will join Dennis Collopy (University of Hertfordshire, UK) to present the results of the “Music 2025” project, which was introduced by them to the public at the Vienna Music Business Research Days 2014. Then the founder of the British music streaming service 7digital, Pete Downton, will highlight the drivers of growth of music streaming. In the following panel discussion on the “Future of the Music Business – What’s Next after Music Streaming?”, Pete will exchange thoughts with music industry consultant Rebecca Brook (London, UK) communications researcher Phil Graham (University of the Sunshine Coast, Australia) and start-up investor Michael Smellie (Brisbane, Australia).

The Vienna Music Business research Days will be opened on Sep. 11th with the Young Scholars’ Workshop for master and PhD students to present their research to renown music business researchers in a closed workshop atmosphere. On Sep. 12th scientists from all around the world will present their research finding on different music business/industry topics (see program).


Tickets for September 12-13, 2019:

Promotion YouTube video:


Live video-stream of the last conference day on Sep. 13th, 9:00-17:30 CEST:

Continue reading ’10th Anniversary Music Business Research Days 2019 on “Future of the Music Business”’


Introducing our guests: Rebecca Brook (music industry consultant, London)

In the 10th anniversary Vienna Music Business Research Days on the “Future of the Music Business” at the University of Music and Performing Arts Vienna (Anton-von-Webern-Platz 1, 1030 Vienna/Austria) music business researchers and music business professionals look into the recent past of the music industry to learn more about its future. Find the program here.

Rebecca Brooks (music industry consultant, London) will discuss on the “Future of the Music Business – What’s Next after Music Streaming?”with Michael Smellie (former COO of Sony/BMG, Australia), Pete Downton (7digital, London, UK) and Phil Graham (University of the Sunshine Coast, Australia).

Becky advises technology and music companies on music rights & licensing. Current and prior clients include 7digital, JAAK, Lirica, Lickd and TagMix.

Prior to becoming a consultant, she was Vice President of Commercial Development at digital music services firm Omnifone, where she headed up the Global Licensing team. Before that, she held a variety of strategy and business development roles at companies including EMI Music, SeeSaw, Sony Pictures and Warner Music Group.

She has extensive prior speaking experience including panels/presentations on music rights and licensing at various 4.5 Seminars, CISAC AGM, C/O Pop, MusicWeek Tech Summit, The Great Escape, Wide Days Edinburgh.”




International Journal of Music Business Research – April 2019, vol. 8, no. 1

The April issue 2019 of the International Journal of Music Business Research (IJMBR) opens with the article “Digital enabled experience – the listening experience in music streaming”. Bård Tronvoll, Professor of Marketing at the Business School of Inland Norway University of Applied Sciences, analyses the drivers as well as the outcomes of music listening on streaming platforms such as Spotify.

The second article – “An analysis of ticket pricing in the primary and secondary concert marketplace” – by Terrance Tompkins of Hofstra University in New York City is a literature survey on the factors that impact the pricing of concert tickets in primary and secondary markets.

Silvia Donker, who was awarded the best paper in the Young Scholars’ Workshop of the 9th Vienna Music Business Research Days 2018, contributes the third article of this issue. “Networking data. A network analysis of Spotify’s socio-technical related artist network” provides a case study on Spotify’s related artist network of the Dutch drum & bass band Noisia.

This issue rounds up with a book review of “The Music Business and Digital Impacts. Innovations and Disruptions in the Music Industries” by Daniel Nordgård, published as the first volume in the Music Business Research series of Springer Publishing.


Volume 8, no 1, April 2019

Editorial by Peter Tschmuck, pp. 4-5

Bård Tronvoll: Digital enabled experience – listening experience in music streaming, pp. 6-38

Terrance Tompkins: An analysis of ticket pricing in the primary and secondary concert marketplace, pp. 39-66

Silvia Donker: Networking data. A network analysis of Spotify’s sociotechnical related artist network, pp. 67-101

Book review by Peter Tschmuck: The Music Business and Digital Impacts. Innovations and Disruptions in the Music Industries by Daniel Nordgård, pp. 102-105




Towards a music streaming economy – an international market analysis

The music business year 2018 was shaped by the ongoing streaming boom. In April, Spotify has been listed as a stock market company and shortly thereafter the International Federation of the Phonographic Industry (IFPI) reported a 41.1 percent increase of global music streaming revenue to US $6.6bn for 2017. Music streaming has become the most relevant revenue source with a market share of 38 percent in the phonographic industry (compared to physical sales 30 percent, downloads 16 percent, performing rights 14 percent and synchronisation rights 2 percent).

In 2011, the global revenue from music streaming was comparatively low with a market share of 4.1 percent and a revenue of US $600m. However, the countries, for which IFPI provides data, have not developed uniformly as highlighted in the following analysis.

Continue reading ‘Towards a music streaming economy – an international market analysis’


Music Business Research 2018 – in retrospective

Dear all,

The music business highlight of 2018 was Spotify’s IPO on April 3rd. The public listing of the music streaming service at the New York Stock Exchange was warmly welcomed by the investors with a price per share of US $166 and a market capitalization of US $26.5bn.[1] In the following Spotify’s stock price reached an all-time high of US $196.3 at the end of July – giving it a market capitalization of US $35.3bn. In the meantime, however, Spotify’s stock price lost more than 40 percent and currently the company is worth US $20.6bn.[2] This can only partly be explained by a bearish stock market in the second half of 2018, since the S&P 500 stock exchange index lost just 11.7 percent in the same period. It seems that investors have doubts about Spotify’s business model. The business analysis highlights increasing losses despite a sharply rising number of monthly active users – currently 83m premium subscribers and 109m ad-supported monthly active users.[3] However, the music industry major companies (except Universal Music Group) and the indie label licencing agency MERLIN sold their stakes in Spotify shortly after its IPO at a profit. The recorded music majors are the main beneficiaries of the booming music streaming market, which has grown by 41.1 percent to globally US $6.6bn in 2017.[4]. In-depth analyses of the Universal’s as well as Warner’s business performance highlight that the major companies as well as larger indie labels have increasing revenues and profits due to music streaming.

Beyond Spotify and the booming music streaming, I also want to point at the following music business related topics in 2018:

  • Vivendi’s plans to sell at least 50 percent of Universal Music Group to Liberty Media (owner Sirius XM Radio Inc.), which also bought a controlling stake in US music streaming service Pandora in 2018,
  • the announcement by Chinese Tencent Holdings of an IPO of its Tencent Music Entertainment Group at the New York Stock Exchange,
  • the enactment of the US Music Modernization Act
  • and the fight over Article 13 of the pending EU Copyright Directive.

Continue reading ‘Music Business Research 2018 – in retrospective’

March 2020




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