Posts Tagged ‘music streaming

30
Jun
15

Music Streaming Revisited – the International Music Streaming Market 2014

Music streaming is on the rise. In the recent IFPI report “Recording Industry in Numbers 2014″ IFPI CEO Frances Moore is cited with “Streaming is now a mainstream part of the modern music industry.” (IFPI 2015: 5) Indeed, global subscription streaming revenue increased by 39.0 per cent and ad-supported streaming revenue by 38.6 per cent in 2014. In 2014, the global music streaming market (ad-supported as well as subscription) has a volume of US $2.2bn, which is even bigger than the single track download market (US $1.9bn) (IFPI 2015: 9). Music streaming, therefore, accounts for nearly a third of the global recorded music market. However, the market share of music streaming differs between countries. Whereas in Sweden the music streaming market share is 70 per cent of the overall recorded music market, in Germany just 6.3 per cent of the recorded music revenue comes from music streaming sources. And Japan, the second largest recorded music market in world, lags behind with meagre 3.1 per cent.

In the following I would like to highlight the economic relevance of the music streaming market segment in an international comparison.

Continue reading ‘Music Streaming Revisited – the International Music Streaming Market 2014′

26
Jun
15

On June 26, 2015, the Internet platform “Debating Europe” of the Friends of Europe and the NGO Europe’s World, which is supported by the European Council and other European institutions the question “What would save the music industry from digital piracy?” was posed. I had the honor of starting the discussion on Skype. Find more here: http://www.debatingeurope.eu/2015/06/26/illegal-downloading/#.VY0gH0ZyfAF

25
Feb
15

Who Benefits from Spotify & Co.?

The recently published Ernst & Young study that was commissioned by the French music industry body SNEP highlights the revenue split of a premium subscription of EUR 9.99 Spotify, Deezer and other comparable music streaming services. The study’s results confirm the conclusions drawn in the blog series “Is Streaming the Next Big Thing?” that – beside the music consumers – the (major) record labels are the main beneficiaries of the current boom of music streaming. In contrast, the musicians get just a small piece of the streaming pie and the streaming services for their part have severe problems to establish a sustainable business model. In the following, I would like to highlight and to comment on the main results of the study.

Continue reading ‘Who Benefits from Spotify & Co.?’

03
Jan
15

Music Business Research 2014 – in retrospective

Dear readers of the music business research blog,

Music streaming dominated the music business year 2014. Taylor Swift attracted global media attention when she pulled her music catalogue from Spotify music streaming service blaming the Swedish company for insufficient royalty payments. She, thus, followed the footsteps of Radiohead’s Thom Yorke and other artists who have criticized Spotify and other streaming services for poor payouts – a fact also highlighted in my blog post “Is Streaming the Next Big Thing? – The artists’ perspective”.

Nevertheless, music streaming has been a booming business model in 2014. Revenues from music streaming increased in almost all markets – e.g. in the U.S., Japan, Germany and Brazil. New services have been launched such as Amazon’s Prime Music and YouTube’s Music Key. And music subscription service Beats was part of the largest takeover in the music industry when Apple purchased Beats Electronics, but mainly for the valuable headphone line. Apple again was in the headlines when it announced that the latest U2 album “Songs of Innocence” was given away for free to all the Apple users – a US $100m marketing campaign for Apple with questionable results.

The business model of music streaming was also one of the main topics of the 5th Vienna Music Business Research Days on “How to Monetize Music in the Digital Age” (October 1-3, 2014), which were held the first time in cooperation with the Waves Vienna Festival & Conference at the University of Music and Performing Arts Vienna. A conference track day supplemented for the first time the Young Scholars’ Workshop and the invited conference day with conference papers presented by academics from Austria, Australia, Brazil, Croatia, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and United Kingdom. In the course of the VMBR-Days the best paper of the Young Scholars’ Workshop was awarded for to Jordana Viotto da Cruz of University 13 Paris and to Esther Bishop of Zeppelin University Friedrichshafen. Both papers are considered for publication in the International Journal of Music Business Research (IJMBR).

Continue reading ‘Music Business Research 2014 – in retrospective’

14
Oct
14

5th Vienna Music Business Research Days in Retrospective

Logo VMBRD 2014The 5th Vienna Music Business Research Days were devoted to the question “How to Monetize Music in the Digital Age”? Academics and business professionals  answered this questions from different perspectives. The VMBR-Days 2014 were held in cooperation with the Waves Vienna Music Festival & Conference and attracted an even larger international audience than in the years before. On Oct 3rd, a conference track day complemented the invited conference day on Oct 2nd for the first time. Academics from Austria, Australia, Brasil, Croatia, Germany, Hungary, the Netherlands, Norway, Spain, Sweden and United Kingdom presented recent findings of a wide range of music business research topics.

The Young Scholars’ Workshop gathered for the fourth time students and mentors/discussants from more than 10 countries to discuss the findings a papers derived from master and PhD theses (see also the webpage of the Young Scholars’ Workshop 2014).

For a detailed coverage of the whole conference– including most of the papers and presentation slides as well as the audio streams of all talks and discussions of Oct 2nd – please click here. Continue reading ‘5th Vienna Music Business Research Days in Retrospective’

01
Jun
14

The Recorded Music Market in Brazil, 2000-2013

Brazil is the ninth largest phonographic market in the world according to the latest IFPI report, despite the fact that the revenue from recorded music sales has decreased by 58 percent since 2000. However, the Brazilian market for recorded music is more or less stable for six years now due to relatively high music video sales and the considerable growth of the digital music segment. Thus, the digital music sales have increased by 82.2 percent from BRL 24.3m to BRL 136.7m with music streaming playing an increasingly important role in the sales mix. In the following I highlight the Brazilian recorded music market by figures reported by the Associação Brasileira dos Produtores de Discos (ABPD).

Continue reading ‘The Recorded Music Market in Brazil, 2000-2013′

24
Apr
14

How bad is YouTube?

In the past few years several studies on the impact of P2P music file sharing on recorded music sales were published. They came to very different and even conflicting results, as I highlighted in a 25 part blog series. A recently published study now shifts the focus from file sharing to music video online streaming. R. Scott Hiller of Fairfield University and Jin-Hyuk Kim of University of Colorado Boulder analysed the sales displacement effect of YouTube in a paper entitled “Online Music, Sales Displacement, and Internet Search: Evidence from YouTube“. They concluded that Warner Music Group sold significantly more units of its Billboard 200 albums, when the Warner content was removed from YouTube due to a conflict on licensing fees. In addition, they found no evidence that the blackout had a negative promotional effect for Warner artists.

You can read more about this study and my assessment of the results here:

Continue reading ‘How bad is YouTube?’




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